ТаиландAssociate Manager, MSE (Bangkok-based, relocation provided)
3 нед. назад
ТаиландMiddle
data analysisperformance marketingmarketing strategy
Associate Manager role in Performance Marketing team focusing on data-driven marketing programs to improve customer lifetime value.
О компании
- At , we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched to make it easier for everyone to explore the world.
- Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.
- No two days are the same at . Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.
- This role is based in Bangkok, Thailand, and is open to candidates worldwide. We offer a generous relocation package to ensure a smooth transition to living and working in Bangkok.
- The Performance Marketing Team of is a world leader in online marketing. We are highly data-driven and focused on developing at-scale marketing programs that improve the lifetime value of our customers. Our team is a blend of the bright analysts, marketing strategists, and data scientists in the world. We foster a great learning environment where you will be able to learn and grow by working closely with experts from a variety of backgrounds from all over the world. With Performance Marketing, MSE is a business development and marketing role within ’s marketing department. It involves working with online vertical search advertisers (Meta Search Engines) to drive hotel booking sales. In this role, you'll get to:
- Own and manage marketing spend with large Meta Search Engine (MSE) partners
- Independently manage your accounts
- Manage the commercial relationship with MSE partners, including commercial terms, bidding and pricing strategies, and technical implementation
- Decide in coordination with the Bidding and Pricing teams strategies that deliver expected ROIs and revenue growth
- Track detailed performance/KPIs and deliver regular data-driven actionable insights to improve results
- Succinctly communicate the results, ideas, and business statistics with different stakeholders
- Ensure the advertiser implements the right APIs and related technological innovations
- Be immersed and intimately familiar with the entire booking funnel including the user experience and conversion drivers between the advertiser and
- Build long term relationships with advertisers that foster new opportunities and continuous growth in return from advertising dollars
Требования
- Bachelor Degree in Computer Science/Statistics/Math or Engineering or Economics and Finance
- Business development and/or account management track record with experience in online marketing
- Fluent in English with strong communication skills (both written and verbal)
- Self-motivated person with “Get it done!” attitude
- Passionately analytical with strong ability to think logically and excellent problem-solving skills
- Proficient in business intelligence tools and data warehouse i.e. SQL, Tableau and MS Excel
- Ability to effectively communicate, influence and persuade with different levels of stakeholders (including Senior Management) with proven strong commercial acumen
- Ability to represent with experience in interacting with external senior level executives
- Strong analytical and statistical analysis skills to extract insights and recommendations
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