ТайваньSenior Specialist, Customer Growth (CRM)
2 нед. назад
ТайваньSenior
Manage high-impact customer activation programs to drive customer growth across the entire lifecycle at Taiwan.
Обязанности
- Taiwan is looking for an extraordinary talent to join our marketing team to manage high-impact customer activation programs to deliver customer growth for the business. In this role, you will lead end-to-end strategies across the entire customer lifecycle—from aggressive new user acquisition to driving engagement and retention for our paid subscription members (e.g., WOW). This is a high-visibility role where your experiments will directly influence our growth trajectory in one of the world's most dynamic e-commerce markets.
- Scale New Customer Acquisition: Design and execute data-driven campaigns to accelerate top-of-funnel growth, driving high-intent user sign-ups and first-time purchases.
- Boost Subscription Member Engagement & Retention: Develop tailored engagement and lifecycle strategies to increase active usage, order frequency, and long-term retention for paid subscription members.
- Design & Implement Lifecycle Programs: Lead end-to-end activation programs to deliver specific goals like Customer Growth, Category Penetration, and Customer Reactivation.
- Cross-Functional Execution: Work seamlessly with cross-functional partners (CRM channels, Operations, Performance Marketing, Product, and Analytics) to execute cohesive, multi-channel campaigns.
- Cohort Experimentation & Scaling: Devise innovative ideas to unlock growth for specific customer cohorts (e.g., lapsed buyers, high-value subscription users) and rigorously test them to identify winning levers that can be scaled.
- Customer Insights to Strategy: Collaborate with the Insights team to translate complex consumer behaviors into actionable marketing strategies.
- ROI & Governance: Partner with Finance to establish robust governance and ROI guardrails, ensuring marketing spend drives sustainable LTV and growth.
Требования
- 5+ years of experience in Customer Acquisition, Paid Membership/Subscription Management , CRM, Loyalty Programs, or Marketing Program Management in an e-commerce or digital business environment.
- Strong analytical skills and a proven track record of data-based decision making throughout the entire user lifecycle (Acquisition > Activation > Retention) .
- Independent and Entrepreneurial: Ability to build programs from 0 to 1 in a fast-paced, rapidly changing environment with minimal guidance.
- Strong ability to prioritize across multiple complex tasks and workstreams.
- Strong communication skills with high-level proficiency in both Mandarin and English.
Будет плюсом
- 5+ years of Marketing or Program Management experience directly related to New User Acquisition or Subscription/Membership Growth Programs .
- Hands-on E-commerce or B2C domain experience is strongly preferred.
- Data Independence: High degree of comfort managing and analyzing large, complex datasets independently. Well-versed in SQL or similar analytical tools to build, test, and validate customer growth hypotheses without heavy reliance on external analytics teams.
Как откликнуться
- Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer
- The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.
- Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.
Другое
- is reimagining the shopping experience with the goal of wowing each customer from the instant they open the app to the moment an order is delivered to their door.
- Our services in Taiwan include “Rocket Delivery” which offers next-day delivery for a wide selection of items at affordable prices, “Rocket Overseas” which offers free international delivery on millions of best-selling products from Korea, the U.S., and beyond.
- We are looking for talents to help us lead ’s expansion in Taiwan. This is an exceptional opportunity to become a part of ’s growth in Taiwan and create a world where our customers wonder, “How did I ever live without ?”
- This job posting may be closed prior to the stated end date for application if all openings are filled.
- has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.
- Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws.
- Taiwan 正在尋找優秀的人才加入行銷團隊，負責規劃並執行高影響力的客戶活化（Customer Activation）計畫，推動業務成長。
- 在這個角色中，你將負責整個客戶生命週期（Customer Lifecycle）的成長策略，從新用戶獲取（Acquisition）、用戶啟動（Activation），到付費會員（如 WOW 會員）的活躍度提升、會員經營與留存（Retention）策略規劃與執行。
- 這是一個高度曝光且具影響力的職位，你所推動的各項實驗與成長計畫，將直接影響 在全球最具活力的電子商務市場之一的成長軌跡。
- 擴大新客獲取規模（New Customer Acquisition ）
- 設計並執行以數據為驅動的行銷活動，加速漏斗上層成長。
- 提升高意願用戶註冊與首次購買轉換率。
- 提升付費會員活躍度與留存率（Subscription Growth & Retention ）
- 為付費會員制定差異化的會員經營與生命週期策略。
- 提高會員活躍度、下單頻率與長期留存表現。
- 規劃與執行客戶生命週期計畫（Lifecycle Programs ）
- 主導端到端客戶活化專案，達成以下目標：
- 客戶成長（Customer Growth）
- 品類滲透率提升（Category Penetration）
- 沉睡用戶喚回（Customer Reactivation）
- 跨部門合作與專案執行
- 與 CRM、營運（Operations）、績效行銷（Performance Marketing）、產品（Product）及數據分析（Analytics）團隊緊密合作。
- 整合多元渠道，執行一致且具影響力的行銷活動。
- 客群實驗與成長機會探索
- 針對特定客群設計創新的成長策略，例如：
- 流失客戶（Lapsed Buyers）
- 高價值會員（High-Value Subscribers）
- 透過實驗驗證成效，找出可規模化推廣的成長槓桿。
- 將消費者洞察轉化為策略
- 與 Insights 團隊合作，分析消費者行為與市場洞察。
- 將分析結果轉化為具體且可執行的行銷策略。
- 投資報酬率與營運治理
- 與 Finance 團隊合作，建立完善的 ROI 衡量與管理機制。
- 確保行銷投資能帶來可持續的客戶終身價值（LTV）與業務成長。
- 具 5 年以上以下相關領域工作經驗：
- 客戶獲取（Customer Acquisition）
- 付費會員／訂閱制產品經營（Subscription Management）
- CRM
- 會員忠誠度計畫（Loyalty Programs）
- 行銷專案管理（Marketing Program Management）
- 具電子商務（E-commerce）或數位產業（Digital Business）相關經驗。
- 具備優秀的數據分析能力，並有透過數據驅動決策的成功經驗，涵蓋完整用戶生命週期：
- Acquisition
- Activation
- Retention
- 能夠在快速變動的環境中獨立工作，從 0 到 1 建立新專案與機制。
- 具備優秀的多工處理與優先順序管理能力。
- 具備優秀的中英文溝通能力。
- 具備 5 年以上以下相關經驗：
- 新客成長（New User Acquisition）
- 會員／訂閱成長計畫（Membership & Subscription Growth Programs）
- 行銷或專案管理
- 具有電子商務或 B2C 產業實務經驗者佳。
- 具備獨立數據分析能力，能處理大型且複雜的數據集。
- 熟悉 SQL 或相關分析工具，能夠：
- 建立成長假設
- 設計測試方案
- 驗證實驗結果
- 在不依賴分析團隊的情況下，獨立推動客戶成長專案