СШАPlurio
Head of Performance Marketing
3 нед. назад
120k–180k USD / годСШАHeadRemoteC1
media buyingaiautomationuser acquisitiongoogle adsmeta adstiktok adsclient onboarding
Plurio is an AI startup creating an AI platform for performance marketing teams that automates media buying on Meta, Google, and TikTok for large budgets. The Head of Performance Marketing leads a team that manages client media buying through AI automation, optimizing marketing metrics at scale.
About the company
- Plurio is an AI startup creating an AI platform for performance marketing teams that analyzes ad campaigns, optimizes budgets, and boosts sales.
- Plurio is an AI agent that automates media buying: the whole routine on Meta, Google, and TikTok for teams spending $300K–$15M a month.
- Our agents already run $500M+/year in ad spend, and our customer base has grown 5× since our public release in March.
- We started with the agent itself, the chat and the first skills and rules that made the daily routine faster: checking accounts and delivery, moving budgets to the winners, killing losing creatives early, relaunching the ones worth another run.
- Now we automate the whole media buying.
- The agent runs every regular decision on AI skills and deterministic rules, using the client's own logic and full-funnel data on thousands of ads at once.
- A catalog of 100+ skills automates recurring decisions, including anomaly detection, data validation, results analysis, creative testing, experiment planning, budget forecasting, scaling decisions, and action recommendations.
- A dedicated AI marketing engineer connects the client's data and ad accounts, loads their business context, and adapts all based on their playbook.
- Clients' marketers set strategy and goals, while Plurio handles media buying, allowing faster and deeper decisions that advance business through creative and strategy focus.
About the product
- Plurio automates media buying with an AI agent which runs decisions based on AI skills, deterministic rules, and client logic over thousands of ads simultaneously.
- The product includes a catalog of 100+ skills covering anomaly detection, data validation, results analysis, creative testing, experiment planning, budget forecasting, scaling decisions, action recommendations.
- The system adapts uniquely to each client’s setup, processes, data, and funnels, enabling clients to do more with less by automating daily media buying tasks.
Responsibilities
- Lead a team of AI marketing engineers who run clients’ media buying through the AI agent by connecting data and ad accounts, setting business context, and building the agent’s skills and rules.
- Own marketing targets across the entire client portfolio ensuring clients meet growth goals and see value in the agent.
- Manage and grow the team by onboarding new members, conducting one-on-ones, quality control, developing grade ladders and level-ups, and balancing workload as clients scale.
- Build and standardize systems around how AI marketing engineers work, including client onboarding, agent setup, creation and rollout of skills and rules, to make media buying methodology repeatable and scalable.
Requirements
- Experience from agency side building systems that hold at scale with media buying for top clients on $500K+/month budgets across multiple projects and segments.
- Led or worked with strong user-acquisition teams of 10+ people, building operating systems for onboarding, standards, team structuring, load distribution, hiring, grades, and level-ups.
- Owned a portfolio of clients through a team with responsibility for retention, upsells, and account growth.
- Hands-on media buying experience running channels and big budgets with deep knowledge to judge team work and discuss methodology with senior professionals.
- AI-native background automating media buying via rules, scripts, or skills using Cursor, Claude, or platform APIs.
- Client-facing ability to hold hard conversations with Heads of User Acquisition and CMOs.
- Cross-channel media buying experience covering Meta, Google, TikTok, and other ad channels.
- Strong English skills, confident in speaking and writing with English-speaking clients.