СШАSr. MarTech Manager, Communications
3 нед. назад
СШАSenior
brazeemail marketingsms marketingmarketing automation
Senior MarTech Manager to lead development and optimization of communication technology platforms including email, push, in-app, SMS channels at .
О компании
- At , we believe that everyone can achieve financial progress. We created —a financial technology company, not a bank*—on the premise that core banking services should be helpful, easy, and free. Through our user-friendly tools and intuitive platforms, we empower our members to take control of their finances and work towards their goals. Whether it's starting a savings account, purchasing a first car or home, launching a business, or pursuing higher education, we're proud to have helped millions unlock their financial potential.
- We're a team of problem solvers, dreamers, and builders with one shared obsession: our members. From day one, Chimers have worked tirelessly to out-hustle and out-execute competitors to bring our mission to life. Their grit and determination inspire us to work harder every day to deliver the very best experience possible. We each bring an owner's mindset to our work, refusing to be outdone and holding ourselves accountable to meet and exceed the highest bars for our teams, our company, and our members.
- We believe in being bold, dreaming big, and taking risks, while also working together, embracing our diverse perspectives, and giving each other honest feedback. Our culture remains deeply entrepreneurial, encouraging every Chimer to see themselves as stewards of our mission to help everyday Americans unlock their financial progress.
- We know that to achieve our mission, we must earn and keep people's trust—so we hold ourselves to the highest standards of integrity in everything we do. These aren't just words on a wall—our values are embedded in every aspect of our business, serving as a north star that guides us as we work to help millions achieve their financial potential.
- Because if we don't—who will?
- * is a financial technology company, not a bank. Banking services provided by The Bancorp Bank, N.A. or Stride Bank, N.A., Members FDIC.
Обязанности
- has centralized MarTech as the shared technology foundation for all of Growth and Marketing. Web, communications and lifecycle platforms, ad tech, content and asset systems, experimentation, and AI marketing tooling now sit under one team — with a mandate to turn a stack of point solutions into a single growth engine.
- is hiring a Senior MarTech Manager, Communications to evolve the technology that powers member communications across email, push, in-app, SMS and emerging channels. Reporting to the Director of Marketing Technology, you’ll serve as the MarTech lead for communications. You will bring deep expertise in Braze and the broader communications technology ecosystem, while also helping shape the broader cross-channel MarTech platform strategy. You’ll partner with Marketing, Product, Engineering, and Data teams to translate marketing and business needs into scalable solutions, optimize our technology stack, and unlock new capabilities.
- This is a senior individual contributor role combining technical depth, systems thinking, and cross-functional influence. You’ll work across platforms, integrations, data, vendors, and teams to solve complex problems and shape our comms tech evolves.
- The base salary offered for this role and level of experience will begin at $153,000 and up to $200,000. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.
- Serve as MarTech lead for Braze and the broader communications vendor ecosystem, managing integrations, audience syncing, and data flows and troubleshooting issues to ensure our messaging tech operates reliability and at scale.
- Partner closely with Marketing, Product, Engineering, and Data teams to translate business needs into technical requirements, identify capability gaps, and deliver scalable technology and automation solutions.
- Manage vendor relationships, performance, and roadmap alignment. Lead vendor evaluations and RFPs, pilot new capabilities, identify consolidation opportunities, and drive build-vs-buy recommendations.
- Identify and advance opportunities to apply AI across the communications operational workflow and marketing technology stack, from evaluating third-party capabilities to building and automating workflows.
- Drive greater value from our communications technology across orchestration, personalization, experimentation, audience activation, and content.
- Establish MarTech governance and best practices, including measures of platform health, integration reliability, data quality, adoption, and vendor performance.
Требования
- 8+ years of experience in marketing technology, CRM/lifecycle technology, product management, marketing automation or engineering, or a related technical field
- Deep hands-on expertise with Braze, including integrations, orchestration, personalization, data structures, and platform configuration.
- Strong understanding of communications technology architecture and technical fluency with APIs, schemas, events and triggers, integrations, identity and audience syncing, and data flows.
- Experience translating marketing needs into technical requirements, and partnering with and influencing Product, Engineering, Data, and/or vendors to deliver scalable capabilities.
- Experience managing strategic technology vendors and leading RFPs, pilots, and build-vs-buy assessments.
- Strong systems thinking and troubleshooting skills, with experience diagnosing communication failures across events, data, integrations, and platforms and driving issues to resolution.
- Strong cross-functional communication and influence, with the ability to bridge marketing and technical audiences.
- Experience evaluating AI-enabled capabilities and turning promising use cases into measurable pilots, workflows, or automations.
- #LI-Onsite #LI-AM1
Условия
- 🏢 Our in-office work policy is designed to keep you connected - with four days a week in the office and Fridays from home for those near one of our offices, plus team and company-wide events depending on location. Whether you’re coming in regularly or are part of our fully remote program, you’ll stay engaged with your work and teammates.
- 💻 Benefits that support your work and life, including backup child, elder, and pet care and subsidized commuter benefits for eligible employees.
- ✨ Comprehensive health, financial, and wellbeing benefits designed to support you at every stage of life.
- 🏝 Generous vacation policy and company-wide paid days off
- 🫂 1% of your time off to support local community organizations of your choice
- 👟 Annual wellness stipend to use towards eligible wellness related expenses
- 👶 Up to 22 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents
- 👪 Access to family planning reimbursement
- 💚 A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress
- We know that great work can’t be done without a diverse team and inclusive environment. That’s why we specifically look for individuals of varying strengths, skills, backgrounds, and ideas to join our team. We believe this gives us a competitive advantage to better serve our members and helps us all grow as Chimers and individuals.
- To learn more about how collects and uses your personal information during the application process, please see the Applicant Privacy Notice .