СШАGlobal Customer Marketing Manager
3 нед. назад
США
customer engagementmarketing strategystorytelling
Manage and scale the global customer marketing function to drive engagement and amplify market credibility for .
Обязанности
- Build and own ’s customer marketing strategy, including customer storytelling, advocacy, and reference programs
- Leverage AI tools to scale customer marketing output without proportional headcount growth
- Identify and develop high-impact customer stories (case studies, testimonials, success narratives) that clearly articulate business value and ROI
- Partner closely with Sales and Customer Success and other departments to source customer champions and activate them across the buyer journey (references, events, content, and co-marketing) on a global scale
- Create compelling, sales-ready customer content tailored to key verticals (crypto, fintech, marketplaces, traditional financial institutions)
- Proficient with AI tools to speed up content drafting and personalization without sacrificing quality or brand voice
- Support customer-led events, panels, webinars, and roundtables to showcase customer success and strengthen market credibility
- Partner with Growth Marketing to ensure customer content is effectively integrated across campaigns and digital channels worldwide
- Track and measure the effectiveness of customer marketing initiatives across different regions, adjusting strategies as necessary to drive pipeline growth, deal velocity, and expansion
- Build strong relationships with key customers globally and serve as a trusted partner in shaping customer narratives and strategies
Требования
- 3+ years of experience in enterprise B2B marketing, with a focus on customer marketing or content marketing preferably in fintech
- Proven ability to develop compelling customer narratives that translate complex products into clear business value
- Strong cross-functional collaboration skills, with experience partnering closely with Sales, Customer Success, and Subject Matter Experts
- Excellent writing, storytelling, and content development skills with a bias for clarity and simplicity
- Ability to operate both strategically and tactically in a fast-paced, high-growth environment
- Familiarity with the digital asset, fintech, or financial services ecosystem is strongly preferred
- Strong project management skills with the ability to manage multiple priorities and stakeholders
Условия
- The base salary range for this role is $115,000 - $150,000. Certain roles may be eligible for incentive compensation, equity, and benefits. Actual compensation will vary depending on various job-related factors, including, but not limited to location, experience, level, and job qualifications.
- Competitive cash compensation (based on experience)
- Equity (RSUs)
- Competitive benefits package
- A modern 401(k) plan that includes access to crypto, financial wellness benefits, low fees and more
- Hybrid working model: 3 days in-office, 2 days WFH/flexible
- Monday team lunches, snacks and drinks
- Discretionary Time Off - enjoy the flexibility to rest, refuel, and recharge
- Paid parental leave to bond with your child
- Fertility Benefit
- Autonomous work and flexibility in how work is performed
Другое
- Founded by CPAs, tax attorneys, and engineers, is the leading innovator automating global tax reporting for the digital economy. 's AI-enabled platform streamlines compliance related to digital assets, payments, and other financial transactions. Its unique combination of deep subject matter expertise and AI-forward technology have made it a fast-growing disruptor trusted by the world's leading fintechs, marketplaces, digital asset players, Big 4 accounting firms, traditional enterprises, and government agencies. Backed by top-tier Silicon Valley VCs, 's team is located across offices in San Francisco, New York, Seattle, Salt Lake City, London, Madrid, and Singapore.
- is seeking a Global Customer Marketing Manager to build and scale our customer marketing function globally. As a critical player in our marketing strategy, you will engage our customers worldwide, and amplify ’s position as the trusted partner for global tax compliance. You will work closely with Sales, Customer Success and Subject Matter Experts, to bring together customers, industry influencers, regulators, and domain experts into a cohesive international community that drives engagement and insights. The ideal candidate is both strategic and hands-on, capable of building programs from the ground up while also translating customer engagement into high-impact storytelling, references, and market credibility.
- Bybit Collaborates with to Ensure Seamless Financial Compliance for Global and EU Users
- Expands Global Platform to Power CARF/DAC8 Compliance at Scale
- Unveils Industry-First Global Reporting Platform, Bridging Digital and Traditional Finance
- Wins the Digital Banker’s 2025 Digital Assets Award for Best Technology Solution Provider for Digital Assets - Tax & Compliance Automation
- Named to 2024 Deloitte Technology Fast 500™ List of Fastest-Growing Companies in North America
- Appoints Former OECD Advisor Colby Mangels as Global Head of Government Solutions
- Unlocking Compliance at Scale: CARF/DAC8 Reporting for Digital Asset Platforms
- By submitting an application for this role, you certify that the information contained in the application is correct to the best of your knowledge. You understand that to falsify information is grounds for refusing to hire you, or for discharge should you be hired.
- For US roles, employment with the Company is at will unless otherwise stated in a written agreement signed by the CEO of the Company. This means that either the Company or the employee can terminate the employment at any time and for any reason, with or without notice.