ВеликобританияABM Manager
3 нед. назад
ВеликобританияHybrid
account based marketinglinkedin adsemail marketingcampaign managementcontent creation
Manage and execute the global account-based marketing program for strategic and broader account targeting in the anti-money laundering technology sector.
О компании
- is the leading provider of AI-supported anti-money laundering and fraud detection technology. Banks and payment providers globally are using ’s powerful combination of traditional rules and explainable AI to improve the effectiveness of their AML compliance and fraud prevention by identifying more crime while maximizing efficiency by reducing false positives. With our solution, we are playing a vital role in the global fight against Money Laundering, Fraud, or the financing of terrorism. We offer a culture of mutual trust, support and passion – while providing individuals with opportunities to grow professionally and make a difference in the world.
Обязанности
- is looking for a dynamic ABM Manager to build and run our global account-based marketing program, covering both strategic 1:1 account activity and broader account group targeting.
- This is a strategic and hands-on role, requiring a combination of creativity and analytical nous. You'll spend time every day thinking about our target accounts and how can best engage with those companies to build brand awareness and generate demand. You'll be creating messaging for ABM outreach, writing ads for LinkedIn, and composing email copy as well as managing the mechanics of putting those campaigns into production, measuring the results, and optimizing for success.
Требования
- 3 years in B2B ABM or account-based demand generation, ideally in SaaS, fintech or a related enterprise software category
- Hands-on experience of running account-targeted ads on LinkedIn Campaign Manager and/or a programmatic/display platform
- Working knowledge of HubSpot for segmentation, campaign execution and reporting
- A genuine strategic streak — able to reason about which accounts matter, why, and what will actually move them, not just execute a template
- Experience working directly with BDRs and sales on account selection and outreach
- Strong analytical skills — comfortable pulling and interpreting engagement and pipeline data to guide decisions
- Clear written communication for account plans, briefs and reporting to leadership
Другое
- Define and maintain a tiered account model (e.g. 1:1 strategic, 1:few clusters, 1:many segments) in partnership with Sales leadership
- Select and prioritize target accounts within each tier using firmographic, intent and engagement data
- Monitor intent and engagement signals to flag in-market accounts and adjust targeting as accounts move through the funnel
- Continuously refine the account list and tiering based on performance and sales feedback
- Plan and run account-targeted advertising across LinkedIn, display and programmatic/intent platforms, matched to each tier's accounts and buying personas
- Brief and work with Content and Product Marketing to develop account- and persona-relevant content
- Sequence ads, content and outbound touches into coherent multi-channel plays per tier, rather than one-off campaigns
- Manage ad budgets, allocating spend by tier and account priority
- Keep messaging and creative aligned with sales conversations and account plans as they evolve
- Run regular cadence with BDRs and account executives to align on target accounts, timing and messaging for each tier
- Brief BDRs on account plans and engagement signals so outbound feels informed and coordinated, not generic
- Build feedback loops so sales and BDR input shapes account selection, messaging and creative
- Act as the connective layer between Marketing activity and Sales follow-up — make sure engaged accounts are actioned, not just reported on Reporting & measurement
- Track account engagement (ad impressions, content consumption, intent signals) and roll it up into per-tier and per-account views
- Report on pipeline and revenue influenced by ABM activity, tied back to specific plays and account plans
- Build regular reporting for Marketing and Sales leadership on program performance, account coverage and stage progression
- Define and track the KPIs that matter at each tier (e.g. engagement depth for strategic accounts, reach and conversion for segment tiers)
- Use reporting to justify and reallocate budget and effort across tiers and channels