СШАFabletics
Senior Product Manager – Mobile App
3 нед. назад
СШАSeniorHybrid
prdsa/b testinganalyticsuab testingai toolsagilecmsproject tracking
Senior Product Manager – Mobile App role at Fabletics, a fashionable sportswear and footwear brand operating online and in traditional retail, focused on driving mobile app product initiatives and ecommerce-wide contributions.
About the company
- Fabletics is a brand of fashionable sportswear and footwear that operates on the model of an online store and traditional retail.
About the product
- The Fabletics Mobile Applications team owns the native app experience across iOS and Android for one of the fastest-growing brands in fashion e-commerce.
- They drive conversion, engagement, and retention through a fast-moving, always-optimizing product roadmap.
- Each Senior Product Manager owns a dedicated squad's roadmap and works closely with engineering, design, analytics, and other product squads across the broader ecommerce ecosystem.
Responsibilities
- Own the full product life cycle for the Fabletics mobile app, driving increased conversion, engagement, revenue growth, retention, and an always-optimized customer experience.
- Lead complex, cross-platform product initiatives from idea through execution, rollout, and optimization with mobile app as the primary focus and flexibility to contribute to ecommerce-wide initiatives as needed.
- Own roadmap execution for your squad, translating business and stakeholder priorities into a clear, prioritized, sequenced plan, collaborating closely with other squads and cross-functional teams.
- Lead discovery with stakeholders and cross-functional tech teams to scope problems, evaluate trade-offs, and turn business asks into a clear plan of execution.
- Write detailed requirements and PRDs, draft user flows, communicate project scope effectively, and manage products through development, QA, UAT, and launch.
- Manage the app store and/or Google Play release process, including release notes and store page maintenance across all locales.
- Define product KPIs and goals; monitor post-launch performance and continuously iterate based on data.
- Define, launch, and analyze A/B and multivariate tests, using data to validate hypotheses and inform roadmap decisions.
- Monitor key business and user metrics using ecommerce and product analytics platforms to understand app performance and translate findings into recommendations.
- Partner with Engineering and UX leadership to define scalable solutions and champion user experience, accessibility, and platform consistency across devices.
- Navigate ambiguity and solve high-impact problems across multiple domains and squads; negotiate with stakeholders to manage competing priorities.
- Present plans and progress to senior and executive leadership; advocate for resources and influence prioritization.
- Lead cross-functional rituals and planning to drive executional alignment across squads.
- Use AI tools daily to accelerate PRD and ticket writing, synthesize notes and research, and streamline communication and documentation.
Requirements
- 5+ years of product management experience including demonstrated ownership of high-impact, consumer-facing initiatives.
- Mobile app product management experience required with shipped and iterated native iOS and/or Android consumer products.
- Comfortable flexing beyond mobile into broader ecommerce initiatives and collaborating across squads and teams.
- Strong data-driven decision-making skills working with ecommerce and web/product analytics platforms to analyze user behavior, run A/B and multivariate tests, and make product decisions.
- AI fluency required: actively uses AI tools for daily work including PRD creation, ticket writing, note-taking, and communication, with preference for building custom AI skills or workflows.
- Strong prioritization framework with leadership and influence skills to align large groups of stakeholders and cross-functional teams without formal authority.
- Deep understanding of agile development, technical architecture, and UX best practices.
- Proficient in project & collaboration tools (ticketing, documentation, project tracking).
- Familiar with standard design and user research tools.
- Experienced with ecommerce/product analytics platforms and A/B testing/experimentation tooling.
- Knowledge of Headless CMS and Commerce Architecture.
- Experienced with modern generative AI assistants and building AI-driven workflows.
Conditions
- Based in El Segundo Headquarters.
- Hybrid Work Schedule.
- Discretionary Paid Time Off.
- Summer Fridays.
- Healthcare Plans.
- Employee Discounts.
- 401k.
- Annual Bonus Program.
- Equity Program.