Канада
СШАSenior Director, Product & Customer Marketing
3 нед. назад
275k–335k CAD / годКанадаСШАDirectorRemote
Lead product and customer marketing to drive category leadership and accelerate adoption.
О компании
- At , our mission is to safeguard what matters most . We provide businesses with the tools to know sooner and act faster by transforming video security into real-time operational insights.
- Our cloud-based platform integrates seamlessly with your existing cameras and systems, turning them into intelligent sensors that detect and interpret key moments. This empowers teams to make data-driven decisions, enhance security, and improve operational efficiency.
- Trusted by over 35,000 locations across 60+ countries - including brands like McDonald’s and JYSK - delivers clarity when it counts. Our solutions help businesses reduce shrink, optimize performance, and respond proactively to potential threats.
- We're growing rapidly, earning industry recognition, and scaling with purpose. We’ve been recognized by Deloitte’s Fast 50™ and Fast 500™, Business Intelligence Group, and as one of Ottawa’s Best Places to Work. And we’re just getting started!
- We do things the way:
- Act with URGENCY – Our customers move fast, so we do too.
- Deliver with QUALITY – We sweat the details and hold a high bar.
- Win with TEAM – No egos. Just outcomes, built together.
- Lead with TRUST – We earn it through clarity, consistency, and care.
- These aren’t just words—they shape how we hire, lead, and grow.
- We’re not just building tech - we’re building a place where great people do great work.
- Clarity and trust : Where the role allows, we support flexibility in how and where work gets done - and we’re upfront about what’s required.
- Meaningful equity : Every full-time, permanent employee has a stake in our growth.
- Comprehensive benefits : Fully paid health & dental (no waiting period) + $500 health spending account.
- Wellness support : Monthly reimbursement for fitness, wellness, or mental health programs.
- Growth through merit : Advancement is based on contribution, initiative, and the ability to raise the bar - together.
- Candid culture : Clear expectations, honest feedback, and no politics.
- Social connection : From So-learns to -o and So-lunches, we stay connected in ways that actually feel fun.
Обязанности
- is looking for a (head of) Senior Director, Product Marketing and Customer Marketing to create category leadership and sharpen our positioning - accelerating adoption, differentiation, and revenue across our key products. This is a newly unified leadership role, bringing Product Marketing and Customer Marketing together so the story we tell to prospects and the story we tell to existing customers reinforce each other.
- You'll own positioning and messaging, lead go-to-market strategy for major launches, run competitive intelligence and win/loss, scale sales enablement, and stand up an Analyst Relations (AR) program - while also owning how we market to and grow our existing customer base through advocacy, references, and expansion programs.
- This is a senior, executive-facing role for someone who can define a category, arm a sales team to win, and build a team and function from a strong existing base of product marketers.
- has a clear, differentiated category position that Sales, Marketing, Channel, and Product all use consistently.
- Major launches land on time with strong adoption and a measurable revenue contribution.
- Sales wins more competitive deals, supported by sharp, current competitive intelligence and enablement.
- has an active, credible presence with relevant industry analysts.
- Existing customers become a growing source of references, advocacy, and expansion revenue.
- Own the long-term strategy, operating model, and performance of Product & Customer Marketing, translating CMO and executive priorities into clear roadmaps and measurable outcomes.
- Build and grow a high-performing team, developing future leaders and building strong marketing capability across the function.
- Partner with the CMO and cross-functional executives (Sales, Product, Customer Success) to influence company-wide GTM priorities and strategic initiatives.
- Establish scalable systems, playbooks, and operating rhythms — launch process, sales enablement, win/loss, AR, customer advocacy — that improve effectiveness beyond any single program.
- Represent Product & Customer Marketing internally as the senior authority on positioning and category strategy, building trusted relationships across the organization.
- Product & Customer Marketing is recognized as a strategic, executive-level function with a clear seat at the GTM table, not a service arm to Sales or Demand Gen.
- The team and leaders you build operate with growing autonomy and are developing toward their own next level.
- The systems and playbooks you establish scale beyond you and are adopted company-wide, outlasting any single launch or campaign.
Требования
- 10+ years of experience in product marketing, with meaningful experience in customer marketing, competitive intelligence, or analyst relations.
- A proven track record building category positioning that differentiates a product in a competitive market.
- Experience leading go-to-market strategy and execution for major product launches end-to-end.
- Experience building or scaling a sales enablement function, with measurable impact on win rate or ramp time.
- Comfort building new functions from scratch, including Analyst Relations or customer advocacy programs.
- Strong executive communication skills, with experience presenting positioning and strategy to CMO, executive, and board-level audiences.
- Experience building and coaching a team of product and/or customer marketers.
- Candidates must undergo a criminal records check upon hire;
- Be a Canadian Citizen (dual citizens included), or eligible to work in Canada;
- Be willing to comply with ’s own security policies and standards.
Будет плюсом
- Experience in physical security, video surveillance, IoT, or a related B2B technology industry.
- Experience building an Analyst Relations function in a company that didn’t previously have one.
- Experience scaling a product or customer marketing function as a company grows past $100M+ ARR.
- Familiarity with sales enablement and customer marketing platforms (e.g., HubSpot, SalesForce, Highspot, Seismic, Gainsight).
Как откликнуться
- We respect your time and value transparency. Here’s a general idea of what to expect:
- Intro call with our Talent Team
- Interview with the Hiring Manager
- Role-relevant task or case (if applicable)
- Final interviews with cross-functional team members
- Reference Checks
- Offer & onboarding 🎉
- Submit your resume and a short cover letter via our [ Careers Page ]. Let us know what excites you about this role, and how you’d help move forward.
Другое
- Level: M5 Location: CAD or US | Eastern or Pacific Timezone Reports To: Michael Scott | Chief Marketing Officer Department: Marketing Type: Permanent | Full-Time Vacancy Status: This is an active, approved role and we are currently hiring for this position.
- Own product positioning, messaging, and narrative across ’s platform and key products and industries we serve.
- Develop and defend a category point of view that differentiates from adjacent and competing solutions.
- Test and refine messaging with customers, prospects, and sales to ensure it resonates and converts.
- Lead go-to-market strategy and execution for major feature and product launches, partnering with Product, Demand Gen, Sales, and Customer Success.
- Build launch playbooks and processes that scale across a growing product portfolio.
- Identify opportunities to grow adoption and ARPU through positioning, packaging, and GTM for new features and add-ons.
- Own ’s competitive intelligence program, keeping a current, accurate view of the competitive landscape.
- Run a win/loss program that turns deal outcomes into sharper positioning and enablement.
- Educate internal teams - Sales, Marketing, Product - on competitive threats and how to respond to them.
- Build and scale sales enablement content — battlecards, pitch decks, objection handling, and training — that drives rep proficiency and win rate.
- Partner with Sales, Customer Success, and RevOps to ensure enablement keeps pace with the roadmap and competitive landscape.
- Measure and improve enablement adoption and its impact on ramp time and win rate.
- Build ’s Analyst Relations program from the ground up, establishing relationships with relevant industry analysts.
- Prepare briefings, RFI/RFP responses, and positioning materials for analyst evaluations and reports.
- Translate analyst feedback into product, positioning, and GTM recommendations for leadership.
- Own customer marketing strategy - references, case studies, testimonials, and advocacy programs that support both sales, demand gen, channel and brand.
- Partner with Demand Gen and Customer Success on programs that drive adoption, expansion, and retention among existing customers.
- Build a scalable customer reference and advisory program to support field marketing pg growth, competitive deals and category-building efforts.
- This is an M5 level role. At , individuals at this level set the strategic direction for a major function, translating executive priorities into scalable execution, building organizational capability through the leaders and teams they develop, and are accountable for delivering sustained business outcomes.