Software Engineer - Performance Marketing

3 нед. назад

ФранцияRemote

unityhtmladsplayable ads

Develop and optimize interactive playable ads within the mobile game advertising ecosystem to drive user engagement and conversions.

Founded in 2013, is a tech company that creates mobile games and apps with a mission to entertain the world. Gathering 1,000+ employees, 7 billion downloads, and over 200 million active users, is the #3 mobile publisher worldwide in terms of downloads after Google and Meta. Our portfolio includes chart-topping games like Mob Control and, alongside popular apps such as BeReal and Wizz.
Our Growth team helps maximize the potential of each product within the ecosystem. Our Growth team is split across several areas of expertise, such as user acquisition, ad monetization, video ads, playable ads, and influencer marketers. Being part of the Growth Team at requires strong operational excellence and creativity in order to constantly adapt and stay ahead of the market.
The core mission of the Playable Ads team is to create engaging and interactive advertising experiences that captivate audiences and drive conversions. We work with playable developers and coordinators that turn a game into an HTML interactive ad experience. Your main mission will be to produce high-performing ads by creating and uploading them to our various ad networks.

We are looking for talented individuals interested in creating playable ads that let users try our games! To succeed in this role, you need extensive Unity development experience with a past of creating unique user experiences for a global audience. You will be converting existing games into playable ads and collaborating on the creation of tools for other interactive ad formats.
Transform existing games into interactive user experiences
Optimize playable ads for the best user experience, scalability, and adaptability
Integrate an analytics solution to measure interactions and gain insights to offer the best user experience
Build interactive playable templates that can be customized by graphic designers
Contribute to cross-functional initiatives (e.g. testing new tools, implementing new processes, etc.)
Develop a deep understanding of how your creations perform and why
Work within a small creative squad with amazing people from diverse backgrounds and nationalities
Have the opportunity to cover different product scopes (e.g., hypercasual, casual, consumer apps, etc.)
Become a creative expert in mobile gaming: benchmark what our competitors are doing, experiment with new ideas

Competitive salary and other benefits according to the country you reside in.
Full remote for candidates based abroad, with relocation to Paris subject to discussion. Hybrid for candidates based in France.

Fully proficient in playable ad creation or in developing Unity projects (size optimized to be used as playable)
Experience creating playable ads in Unity (Luna), Cocos Creator or any relevant platform
Adequate knowledge of object-oriented programming and web game development
Proactive problem diagnosis and creative problem-solving skills
Fluent in English, both oral and written
3+ years of experience in a similar role
Deeply familiar with the mobile gaming market, in particular, hyper casual and casual games
Creative mindset and knowledge in game design
Familiarity with 3rd party SDKs, analytics, and A/B testing in mobile games (preferred but not essential)
Hands-on experience with AI-assisted development (Claude Code, Codex, Cursor) and asset generation (Scenario, Flux, ElevenLabs)