ВеликобританияDirector, EMEA Field Marketing
3 нед. назад
ВеликобританияDirector
Lead EMEA Field Marketing to drive customer engagement and pipeline generation across the region, establishing as a trusted brand.
Обязанности
- The Global Field Marketing Organization drives market penetration, customer engagement, and pipeline generation across key regions in the Americas, EMEA, and APAC. The team owns regional go-to-market strategy and execution — high-touch account-based marketing, field programs, third-party conferences, executive engagement, and partner-led motions — and works cross-functionally with Sales, Product Marketing, Events, Brand, and Demand to drive customer acquisition and expansion across enterprise and AI-native accounts.
- We are seeking a Director of EMEA Field Marketing to own the customer engagement and pipeline-generation strategy and execution across EMEA, and to establish as a recognized and trusted brand in the region.
- This role will lead and grow a team of regional marketing managers, and partner closely with sales leadership to align marketing investments and resourcing around the GEO go-to-market strategy supporting customer acquisition and customer expansion across enterprise and AI-natives. As leader of Field Marketing for EMEA, you will play a pivotal role in shaping and executing our regional marketing strategy across high-touch account-based marketing, 3rd party conferences, field programs, executive engagement, and partner-led motions.
- This role will own how shows up in the region — building awareness and credibility with European AI-native builders and enterprise buyers, and adapting the global brand narrative for a market with distinct data sovereignty, regulatory, language, and cultural requirements. Your leadership will drive the expansion of 's presence and reputation in the dynamic and rapidly evolving EMEA AI-Cloud market.
- Success is measured by pipeline created and progressed, conversion rates across the funnel, deal velocity in priority accounts, and growth in regional brand awareness and consideration among target accounts.
Требования
- Experienced regional marketing leader: 10+ years in B2B marketing at high-growth technology or enterprise companies, with direct pipeline accountability across field marketing, demand generation, or ABM supporting EMEA.
- People leader: 4+ years leading regional or field marketing teams with pipeline accountability, including hiring and developing marketers across a distributed, multi-country geography.
- Brand builder in-region: Track record establishing or scaling a brand in EMEA for a company earlier in its regional journey — building awareness and credibility from a low base, and adapting a global narrative to local market realities.
- EMEA market fluency: Deep understanding of the region's diversity — buying behavior, language and cultural differences, data sovereignty and regulatory considerations, and the partner and ecosystem landscape across core and emerging markets.
- Sales-aligned operator: Proven experience partnering directly with executive sales leadership to shape GEO go-to-market plans, and allocating marketing investment and headcount against territory and account priorities.
- Account- and deal-centric: Strong grasp of complex, multi-stakeholder enterprise personas and how ABM, executive engagement, and field programs influence acquisition, expansion, and close rates.
- Data and analytics depth: Advanced proficiency with pipeline attribution, conversion analysis, and ROI optimization using Salesforce, Tableau and ABM platforms, and BI tooling.
- Program range: Demonstrated ability to build across the full regional mix — ABM, third-party conferences, field programs, executive experiences, brand and community moments, and partner co-marketing — with clear evidence of impact from each.
- AI-curious: Genuinely interested in AI infrastructure and how AI-native and enterprise customers build and scale workloads, with the ability to ramp quickly on 's platform and market to CTOs, CIOs, VPs of Engineering, and AI/ML leadership.
- Willingness to travel across the region as programs require.
- To fulfill our obligation to protect client data, successful applicants offered employment with will be required to complete a basic criminal record check, conducted in compliance with GDPR. Employment offers are conditional upon receiving satisfactory check results.
Условия
- In addition to a competitive salary, we offer a variety of benefits to support your needs, including:
- Family-level Medical Insurance
- Family-level Dental Insurance
- Generous Pension Contribution
- Life Assurance at 4x Salary
- Critical Illness Cover
- Employee Assistance Programme
- Tuition Reimbursement
- Work culture focused on innovative disruption
- Benefits may vary by location.
Другое
- is The Essential Cloud for AI™. Built for pioneers by pioneers, delivers a platform of technology, tools, and teams that enables innovators to build and scale AI with confidence. Trusted by leading AI labs, startups, and global enterprises, combines superior infrastructure performance with deep technical expertise to accelerate breakthroughs and turn compute into capability. Founded in 2017, became a publicly traded company (Nasdaq: CRWV) in March 2025. Learn more at.
- We're proud to be a Living Wage accredited Employer.
- Own the EMEA customer engagement and pipeline-generation strategy end to end, carrying accountability for sourced and influenced pipeline targets by segment, country, and priority account.
- Align marketing investment and team resourcing to the GEO go-to-market strategy, ensuring the regional plan reflects where Sales is prioritizing acquisition and expansion across enterprise and AI-native accounts.
- Balance investment between near-term pipeline generation and the brand and category-building work required to make a known quantity in EMEA, and be able to articulate the tradeoff.
- Set the channel mix across ABM, field programs, third-party conferences, executive engagement, and partner-led motions based on ROI analysis and attribution data.
- Build distinct motions for acquisition and expansion: net-new account penetration and category presence on one side, deeper multi-workload engagement within existing customers on the other.
- Prioritize across a multi-country region — sequencing investment across core markets and emerging ones rather than spreading coverage thin.
- Manage a multi-million dollar regional budget with explicit ROI rationale, and defend allocation and resourcing decisions to marketing and sales leadership.
- Own 's overall brand presence in EMEA — partnering with the Brand, Communications, and Product Marketing teams to build awareness, credibility, and consideration in a market where is still establishing itself.
- Adapt the global brand narrative for regional realities: data sovereignty and residency, EU regulatory context, local infrastructure footprint, language and cultural nuance — without fragmenting the global story.
- Land regional proof points — customer stories, local infrastructure milestones, partner wins — and make them visible in-market.
- Serve as the senior marketing partner to EMEA sales leadership — in pipeline reviews, account planning, and forecast discussions — translating GEO priorities into funded, resourced programs.
- Direct high-touch ABM against 's priority AI-native and enterprise accounts, partnering with Sales to define coverage, nomination criteria, and progression goals at the account and contact level.
- Drive disciplined lead and opportunity handoff with Sales and SDR, with agreed SLAs, shared quality definitions, and acceleration plays for stalled or late-stage deals.
- Build expansion programs alongside Sales and Customer teams that deepen engagement in existing accounts and surface new workloads, teams, and buying centers.
- Expand 's presence across the EMEA AI-Cloud market, selecting the third-party conferences, field programs, and technical and developer-led moments where should show up — and holding each to a pipeline and brand thesis.
- Partner with the Executive Marketing team to connect regional CXO and VP engagement to opportunity progression in named accounts.
- Work with Partner Marketing to activate partner-led motions in-region — including the regional systems integrators, resellers, and cloud and ecosystem partners that carry disproportionate weight in EMEA — turning joint narratives into named-account plays and co-sell pipeline.
- Provide clear regional input into global campaigns and launches so they land effectively with EMEA audiences and buyer personas, and flag where regional adaptation is required.
- Partner with Developer Marketing to grow developer advocacy and engagement with in EMEA communities
- Manage the KPIs that matter — account and contact coverage, engagement, meetings, sourced and influenced pipeline, conversion rates and stage progression — in Salesforce and the marketing automation and ABM stack.
- Establish testing and optimization frameworks across messaging, audience, channel, and offer: hypothesis, test, measure, then scale or retire.
- Build the repeatable systems that make regional growth predictable — program briefs and business cases, target account and contact selection, program templates, and playbooks any country team can run.
- Partner with Marketing Operations and Revenue Operations on attribution, lead scoring, and reporting so regional investment ties cleanly to revenue outcomes, and deliver post-program reporting that drives explicit go/no-go decisions.
- Work within EMEA data privacy and consent requirements (GDPR and local equivalents), partnering with Legal and Marketing Ops to keep regional data practices compliant.
- Lead, coach, and develop a team of regional marketing managers, hiring to plan as the EMEA team scales.
- Build a team of pipeline-focused field marketers who understand the full customer journey, the sales process, and their own revenue impact.
- Set clear ownership boundaries and escalation paths so the team coordinates with Events, Brand, Partner Marketing, and Demand Gen rather than absorbing their scope.
- Represent EMEA performance and plans in global marketing forums, and partner with Americas and APAC counterparts on global initiatives.
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- This position requires access to export controlled information. To conform to U.S. Government export regulations applicable to that information, applicant must either be (A) a U.S. person, defined as a (i) U.S. citizen or national, (ii) U.S. lawful permanent resident (green card holder), (iii) refugee under 8 U.S.C. § 1157, or (iv) asylee under 8 U.S.C. § 1158, (B) eligible to access the export controlled information without a required export authorization, or (C) eligible and reasonably likely to obtain the required export authorization from the applicable U.S. government agency. may, for legitimate business reasons, decline to pursue any export licensing process.
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