МексикаSenior Influencer Marketing Executive (Beauty)
4 г. назад
МексикаSeniorHybridC1
influencer marketingdigital marketingcreator marketingtiktok
Senior Influencer Marketing Executive role focusing on beauty-related influencer campaigns with 4+ years experience.
Требования
- 4+ years of experience in Influencer Marketing, Creator Marketing, Digital Marketing, or related areas.
- Previous experience executing influencer campaigns, preferably within the Beauty, Skincare, Lifestyle, or Consumer Goods categories.
- Advanced English proficiency.
- Bachelor’s degree in Marketing, Communication, Advertising, Public Relations, or a related field.
- Strong knowledge of TikTok, TikTok Shop, Instagram, and influencer campaign management tools.
- Experience in creator scouting, negotiation, campaign execution, content validation, and performance tracking.
- Experience managing multiple creators and campaign deliverables simultaneously.
- Knowledge of influencer agreements, content usage rights, exclusivity terms, and campaign guidelines.
- Experience using CRM platforms and spreadsheets such as Excel and Google Sheets.
- Familiarity with analytics and influencer management tools such as TikTok Creator Center, HypeAuditor, or similar platforms.
- Ability to interpret campaign metrics, including reach, impressions, engagement, views, sales, conversion rates, and return on investment.
- Experience communicating with clients, creators, talent managers, and internal teams.
Условия
- This is your chance to be part of the another Community, an innovative and multicultural team that’s redefining the rules of communication. If you're passionate about strategy, creativity, and results, this is the place for you.
Другое
- OUR JOB IS TO REVOLUTIONIZE THE STRATEGIC COMMUNICATION
- We are, a global communications agency founded in 2004. we have been transforming the way things are done. Revolution is in our DNA, and it guides every project we undertake.
- Our mission is clear: to create inspirational, powerful, and creative storytelling that is always culturally relevant, leveraging the integration of our expert teams who can work across any channel, anywhere.
- Our vision is ambitious: we believe the right stories have the power to change everything . Every campaign, piece of content, and idea that comes from another aims to make a real impact.
- If you want to join a place where creativity has no limits and impact is real, this is your space.
- Execute Influencer Marketing and TikTok Shop campaigns from creator scouting and negotiation through operational follow-up and results reporting.
- Identify and evaluate creators according to the audience, content category, campaign objectives, and profiles defined by the senior team.
- Contact, negotiate with, and manage between 20 and 30 active creators during each campaign phase.
- Coordinate fees, deliverables, publication dates, usage rights, exclusivity terms, and required documentation.
- Develop and adapt campaign briefs according to client guidelines and platform requirements.
- Request campaign materials, review content, and validate that each deliverable complies with the approved brief.
- Coordinate feedback and content adjustments between creators, clients, and internal teams.
- Monitor campaign timelines and ensure that creators meet the agreed publication dates.
- Track sales and content performance by creator and identify opportunities for optimization.
- Coordinate adjustments to advertisements, content formats, or publication schedules when required.
- Maintain updated records of creator information, negotiations, contracts, deliverables, and campaign results.
- Prepare campaign reports, performance analyses, and presentations for clients and TikTok.
- Participate in client meetings and provide updates on campaign progress, results, and operational challenges.
- Coordinate with Creative, Paid Media, Account Management, Finance, and Legal teams to ensure the correct execution of campaigns.
- Identify operational risks or delays and follow up until they are resolved.
- Maintain strong relationships with creators, talent managers, and influencer agencies.
- Stay informed about TikTok Shop updates, platform trends, creator formats, and best practices within the Beauty category.
- Strong operational and organizational skills.
- Attention to detail.
- Clear, organized, and effective communication.
- Negotiation skills.
- Analytical thinking.
- Sensitivity and empathy when working with creators.
- Results-oriented.
- Proactivity.
- Teamwork.
- Problem-solving.
- Ability to manage multiple projects and deadlines simultaneously.
- Ability to work under pressure.
- Strong client-service orientation.