СШАSr. Growth Product Marketing Manager
3 нед. назад
СШАSenior
growth marketingproduct marketingexperiment designperformance analysismessagingpositioning
Senior Growth Marketing Manager responsible for driving measurable growth outcomes across the B2B2C funnel at Enterprise.
О компании
- At , we believe that everyone can achieve financial progress. We created —a financial technology company, not a bank*—on the premise that core banking services should be helpful, easy, and free. Through our user-friendly tools and intuitive platforms, we empower our members to take control of their finances and work towards their goals. Whether it's starting a savings account, purchasing a first car or home, launching a business, or pursuing higher education, we're proud to have helped millions unlock their financial potential.
- We're a team of problem solvers, dreamers, and builders with one shared obsession: our members. From day one, Chimers have worked tirelessly to out-hustle and out-execute competitors to bring our mission to life. Their grit and determination inspire us to work harder every day to deliver the very best experience possible. We each bring an owner's mindset to our work, refusing to be outdone and holding ourselves accountable to meet and exceed the highest bars for our teams, our company, and our members.
- We believe in being bold, dreaming big, and taking risks, while also working together, embracing our diverse perspectives, and giving each other honest feedback. Our culture remains deeply entrepreneurial, encouraging every Chimer to see themselves as stewards of our mission to help everyday Americans unlock their financial progress.
- We know that to achieve our mission, we must earn and keep people's trust—so we hold ourselves to the highest standards of integrity in everything we do. These aren't just words on a wall—our values are embedded in every aspect of our business, serving as a north star that guides us as we work to help millions achieve their financial potential.
- Because if we don't—who will?
- * is a financial technology company, not a bank. Banking services provided by The Bancorp Bank, N.A. or Stride Bank, N.A., Members FDIC.
Обязанности
- We're hiring a Sr. Growth Marketing Manager to own and drive measurable growth outcomes across Enterprise's B2B2C funnel — the path that turns eligible employees at our employer partners into enrolled, funded, and engaged members.
- Enterprise is 's B2B business, with a vision to be the premier HR benefits platform dedicated to holistic financial wellness. Our flagship product, Workplace, gives employers an all-in-one financial wellness suite at no cost — spanning capital management (including MyPay at Work), capital growth, credit building, and rewards and loyalty (Salt). Sales and Customer Success win and onboard employer partners; once a partner is live, we gain access to their workforce — their eligible employees . Converting those eligible employees into members is the challenge this role owns, and mastering it unlocks one of the most powerful and defensible distribution channels at .
- This role is embedded directly within the cross-functional Enterprise growth effort and operates as the growth owner, not just a marketing advisor. You'll sit at the intersection of growth strategy, experimentation, performance analysis, and product marketing craft: identifying opportunities, prioritizing and running experiments, and driving metric movement against clear goals. While the role retains core product marketing strengths — research, positioning, and messaging — it goes further by owning results and tradeoffs.
- The base salary offered for this role and level of experience will begin at $150,000.00 and up to $208,000.00. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.
Требования
- 8+ years of experience in growth marketing, product marketing, performance marketing, or a related role (level dependent).
- Proven experience driving measurable growth through experimentation and optimization, including owning a funnel metric end to end.
- Experience marketing to end users through a partner, employer, or channel relationship — B2B2C, workplace or benefits marketing, marketplace, or embedded distribution — and comfort operating when you don't fully control the audience or the channel.
- Strong analytical skills; ability to define success metrics, track performance, extract insights, and reason clearly about statistical confidence when sample sizes are constrained.
- Experience partnering closely with Product, Engineering, and Analytics teams, plus commercial partners like Sales and Customer Success.
- Strong storytelling and communication skills — able to translate insights into action, and to speak credibly to both internal stakeholders and external HR partners.
- Strong executive communications and the ability to influence and instill confidence.
- Nice to have: HR tech, benefits, payroll, or earned wage access experience; familiarity with tools like Looker, Braze or, and web experimentation platforms; comfort operating in a regulated environment.
- #LI-Onsite #LI-AM1
Условия
- 🏢 Our in-office work policy is designed to keep you connected - with four days a week in the office and Fridays from home for those near one of our offices, plus team and company-wide events depending on location. Whether you’re coming in regularly or are part of our fully remote program, you’ll stay engaged with your work and teammates.
- 💻 Benefits that support your work and life, including backup child, elder, and pet care and subsidized commuter benefits for eligible employees.
- ✨ Comprehensive health, financial, and wellbeing benefits designed to support you at every stage of life.
- 🏝 Generous vacation policy and company-wide paid days off
- 🫂 1% of your time off to support local community organizations of your choice
- 👟 Annual wellness stipend to use towards eligible wellness related expenses
- 👶 Up to 22 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents
- 👪 Access to family planning reimbursement
- 💚 A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress
- We know that great work can’t be done without a diverse team and inclusive environment. That’s why we specifically look for individuals of varying strengths, skills, backgrounds, and ideas to join our team. We believe this gives us a competitive advantage to better serve our members and helps us all grow as Chimers and individuals.
- To learn more about how collects and uses your personal information during the application process, please see the Applicant Privacy Notice .
Другое
- Own end-to-end growth strategy and outcomes for Enterprise's employee-side funnel, from opportunity sizing through roadmap delivery against quarterly and annual goals.
- Serve as the embedded growth lead for Enterprise, co-owning planning with Enterprise Product, Engineering, and Analytics and with Growth Marketing's channel teams.
- Build a repeatable model for converting eligible employees into members that scales across partners rather than being rebuilt deal by deal.
- Drive performance across the B2B2C funnel — worksite awareness, enrollment, funding, direct deposit, and early retention — with deep ownership of employer landing pages, eligibility flows, and in-product onboarding.
- Own the Enterprise experimentation roadmap, designing reads that hold up at partner-sized cohorts and deciding what to scale, iterate, or sunset.
- Lead creative and messaging execution for experiments and launches across paid, lifecycle, and owned surfaces.
- Own incentives, promotions, and offers that drive qualified acquisition of primary banking relationships — balancing cost per enrollment, activation quality, and long-term value, within partner agreement and compliance guardrails.
- Partner with Lifecycle to connect enrollment, onboarding, and retention into one journey.
- Lead GTM for employer launches, building the playbooks, campaign kits, and reporting that Sales, Customer Success, and GTM/Ops reuse at every go-live.
- Track pacing against goals and translate results into clear briefs and recommendations for Enterprise and Growth Marketing leadership.