Senior Product Manager - Product Led Growth- Nantes (x/f/m)

3 нед. назад

ФранцияГерманияИталияSenior

product managementsubscription managementgrowth marketingfreemium modelb2bconversion rate optimization

Senior Product Manager responsible for scaling product-led and marketing-led growth and optimizing subscription and freemium offers across multiple European countries.

Обязанности

Your responsibilities include but are not limited to:
Own freemium offer: define what is free, metered, or demo-only, and design the conversion paths that move practitioners to a paid plan
Own and improve the subscription funnel for new business and upsell, across web and in-product surfaces, including checkout and sign-up unification
Design and improve every in-product flow that moves an existing customer to a higher-value plan
Define acquisition-side packaging: offer catalogue, eligibility rules, and contract signature flows across France, Germany and Italy
Lead marketing-led growth initiatives, including lead generation, B2B website conversion, and lifecycle marketing, connecting them to the core product funnel
Set the direction for cross-team delivery (along with the PMMs and other counterparts), deciding offer by offer and country by country when conversion is the right path, and when to route a user to sales as a warm, product-qualified lead

Требования

Before you read on: if you don't have the exact profile described below, but you feel this job description matches your skill set, we still encourage you to apply.
You have owned a PLG conversion, ARR or CAC metric as your primary objective in B2B SaaS at scale, and can quantify what it moved, from what baseline, over what period
You have scaled product-led growth alongside a sales motion, and can explain how you chose between autonomous conversion and handing sales a warm lead, offer by offer
You read data yourself, define funnel measurement from scratch, and make decisions with experiments rather than opinion
You have solid product judgement on pricing, packaging, eligibility and freemium boundaries, and can work within a regulated environment with consent and country-specific constraints in mind
You set direction for teams you do not manage and move a metric across a cross-functional chain
You are fluent in English

Условия

Free comprehensive health insurance (basic package) for you and your children
25 days of paid vacation per year, plus up to 14 days of RTT
Free mental health and coaching services through our partner Moka.care
Work from abroad for up to 10 days per year thanks to our flexibility days policy
Lunch vouchers (Swile card) worth €8.50 per working day, with €4.50 covered by
A subsidy from the work council to refund part of the membership to a sport club or a creative class
50% reimbursement of your public transport subscription
ParentCare Program: full salary coverage (100%) during your first month of birth leave and 75% during the second, covered by
Enrollment in 's long-term employee value sharing plan called DoctoGrowth
For caregivers and workers with disabilities, a package including an adaptation of the remote policy, extra days off for medical reasons, and psychological support
Relocation support in case of international mobility
Access to the best AI tools for coding, development and dedicated training

Как откликнуться

Talent Acquisition Interview (Maxime)
Hiring Manager Interview (Louis Durteste)
Case Study with Product Panel
Behavioral Interview
At least one reference check
We want your experience to be clear, respectful, and transparent. Learn more about our hiring process on our candidate experience page .

Другое

We are looking for a Senior Product Manager to join the Product team at .
Your mission: scale 's acquisition engine into a measurable, lower-cost growth driver across France, Germany and Italy. You will own the end-to-end product-led and marketing-led growth funnel, from freemium offer design to subscription and in-product upsell, contributing directly to growing ARR while bringing the cost to acquire new practitioners down.
Building at means shipping products that change how care teams and patients experience healthcare every day.
Have owned both product-led and marketing-led growth, connecting lifecycle, attribution or lead scoring to the product funnel
Have worked across multiple countries with different pricing or packaging constraints
Have experience in a regulated or healthcare context