СШАGrowth Specialist: Social, Programmatic & Creative
4 нед. назад
США
metatiktokprogrammatic advertisingcampaign optimizationperformance analysis
Responsible for operating and growing Paid Social and Programmatic marketing programs through campaign activation, optimization, experimentation, and performance analysis.
О компании
- is proud to be a Detroit-based technology leader focused on the large and growing online market for sneakers, apparel, accessories, electronics, collectibles, trading cards, and more. 's powerful platform connects buyers and sellers of high-demand consumer goods from around the world using dynamic pricing mechanics. This approach affords access and market visibility powered by real-time data that empowers buyers and sellers to determine and transact based on market value. The platform features hundreds of brands across verticals including Jordan Brand, adidas, Nike, Supreme, BAPE, Off-White, Louis Vuitton, Gucci; collectibles from brands including LEGO, KAWS, Bearbrick, and Pop Mart; and electronics from industry-leading manufacturers Sony, Microsoft, Meta, and Apple. Launched in 2016, employs 1,000 people across offices and verification centers around the world. Learn more at
Обязанности
- Build, launch and optimize campaigns across Meta, TikTok, programmatic and other emerging platforms.
- Own day-to-day campaign management including budgets, audiences, bidding, placements, creative rotation and QA.
- Monitor performance and proactively identify opportunities, anomalies and areas requiring deeper investigation.
- Execute structured experiments across audiences, objectives, bidding strategies, placements, creative and campaign architecture.
- Support creative testing by tracking performance across concepts, hooks, formats, creators and products.
- Develop recurring performance analyses that identify what happened, why it happened and what we should do next.
- Partner with the Manager to translate creative performance into recommendations for future briefs and asset development.
- Support incrementality and measurement experiments in partnership with Growth and BI.
- Maintain high standards for campaign taxonomy, tracking, documentation and platform hygiene.
- Research new platform capabilities, media opportunities and industry developments and recommend areas for experimentation.
- Work across the broader Growth organization when needed, developing exposure to Google, App acquisition and other growth channels.
Требования
- You are an exceptional media operator who is developing into a growth marketer. You can execute campaigns with precision, identify meaningful patterns in performance, understand the hypothesis behind a test and increasingly develop your own recommendations for what should test or scale next.
- 2–4+ years of hands-on paid media or growth marketing experience.
- Strong experience operating campaigns within Meta Ads Manager; TikTok and/or programmatic experience strongly preferred.
- Strong analytical skills and comfort working with campaign and business performance data.
- Curiosity about why performance changes, rather than simply reporting what changed.
- Interest in experimentation, incrementality and understanding the true business impact of paid media.
- Strong attention to detail and comfort owning campaign execution and QA.
- Interest in creative strategy and understanding how messaging, formats and creative concepts affect performance.
- Ability to work quickly and independently while maintaining high executional standards.
- Desire to develop broad expertise across channels rather than specialize permanently in a single advertising platform.
Другое
- is looking for a highly analytical, hands-on Growth Specialist to help operate and grow our Paid Social and Programmatic programs.
- Working closely with the Manager of Social, Programmatic & Creative, you will be responsible for campaign activation, optimization, experimentation and performance analysis across channels including Meta, TikTok, programmatic and emerging platforms.
- This role is designed for someone who wants to develop into a well-rounded growth marketer — combining strong platform execution with exposure to creative strategy, experimentation, incrementality and cross-channel investment decisions.
- Pursuant to the various pay transparency laws/acts, the base salary range is $65,000.00 to $85,000.00 plus opportunities for benefits (e.g., medical, dental), equity and discretionary bonuses. Compensation is dependent on geography and may vary.