Marketing & Data Analyst

4 нед. назад

Страна неизвестнаRemote

analyticsreportingmarketingdata analysistrackinggtmpixelsserver-side tracking

Responsible for marketing and product analytics, reporting, and tracking across acquisition channels for RNK Health, a telehealth brand.

RNK Health is a fast growing telehealth brand. We help people get treatments like NAD+, sermorelin, tirzepatide, semaglutide, and B12 — prescribed by licensed providers and shipped to their door. We run our own ads, funnels, creative, email/SMS, affiliates, and analytics.
3+ years of experience in marketing, product, or data analytics
Strong experience with Mixpanel, GA4, or similar analytics platforms, including funnels, events, user behavior, and conversion analysis
Strong Google Tag Manager (GTM) experience, including event setup, debugging, and web and server-side tracking
Hands-on experience with Meta and Google pixels, Conversion APIs, and other marketing platform integrations
Strong understanding of attribution across marketing platforms and internal data
Strong understanding of CAC, ROAS, CR, LTV, retention, churn, cohorts, and subscription performance
Hands-on experience with BigQuery, GCP, and large marketing/customer datasets
Strong SQL and Google Sheets / Excel skills
Strong attention to detail and ability to independently identify and resolve data and tracking issues
Ability to turn complex data into clear, actionable insights for business and marketing teams

Marketing, product & retention analytics Analyze performance across the full customer journey, from acquisition and funnel conversion to subscription performance, retention, and LTV. Track CAC, ROAS, CR, cohorts, rebills, cancellations, refunds, churn, and customer lifetime value. Identify trends, performance changes, and opportunities for improvement, and turn the data into clear reports and actionable insights for marketing, product, and business decisions.
Funnels and A/B testing Analyze user behavior and acquisition funnels, identify conversion opportunities, and evaluate A/B tests across landing pages, pricing, and customer journeys.
Attribution Understand how attribution works across Meta, Google, internal data, and other acquisition platforms. Identify and reduce discrepancies between data sources and make sure the business is using the right data for reporting and decision-making.
Tracking Set up, maintain, and troubleshoot tracking through GTM, including Meta and Google pixels, Conversion APIs, client-side and server-side events, deduplication, and marketing platform integrations.
Data accuracy Ensure data accuracy and consistency across reporting systems and proactively identify discrepancies before they impact business decisions.

We are , a Ukrainian recruiting company that is focused on hiring talents and building teams for tech startups worldwide. People make a difference in the big game, we may help to find the right ones.
Currently, we are looking for a Marketing & Data Analyst for RNK Health to own marketing and product analytics, reporting, and tracking across their acquisition channels. Type: Full time Location: Remote Working hours: 14:00-22:00 EEST (Kyiv time)
You own marketing and product analytics, tracking, and reporting across the business.
This is a hands-on role. You will analyze acquisition, product, and retention performance, maintain tracking systems, investigate data issues, and provide clear insights for business and marketing decisions.
You should understand both marketing and the technical side of analytics, from CAC, LTV, funnels, and attribution to GTM, pixels, and server-side tracking.
We’ll review your application within five working days , and if your background matches what we’re looking for, we’ll get in touch to set up a call and get to know each other better.