БразилияMarketing Manager, Brazil
4 нед. назад
БразилияRemote
seoaeo
Marketing Manager to build and execute local marketing strategy for Brazil market expansion at .
О компании
- is an all-in-one marketing intelligence platform used by marketers, businesses and agencies around the world. Our tools help people understand search demand, analyse competitors, improve website performance and research content opportunities, backed by 15 years of web crawling data and increasingly powered by AI.
- We’re bootstrapped and profitable, and we have been for 15 years. There are no investors and no board, which means no outside timeline on our decisions. We’re multinational, with offices in Palo Alto, Cambridge (MA), Singapore and Tokyo, and our culture is fast-moving, low-ego, and built on smart decisions and ownership.
Обязанности
- We’re looking for a Marketing Manager to drive ’ growth in Brazil. This isn’t about translating global campaigns: it’s about building and executing a local marketing strategy that resonates with Brazilian marketers and businesses.
- You’ll bring a track record of helping SaaS companies expand in Brazil, a strong understanding of SEO and AEO, and the ability to turn market knowledge into measurable growth.
- You’ll start as a one-person local marketing team, working closely with our global marketing team.
- This role is remote and based in Brazil.
- Own ’ marketing in Brazil, taking a hands-on approach across the marketing mix.
- Develop and execute marketing strategies that drive brand awareness, qualified leads and customer acquisition.
- Create and localise content for Brazilian audiences: blog posts, social media, email campaigns, landing pages and other digital assets.
- Manage local marketing activities, including content, events, partnerships, community engagement and public relations.
- Educate the Brazilian market on SEO, AEO and AI search, positioning as a trusted resource.
- Build relationships with Brazilian marketers, agencies, creators, industry experts and relevant communities.
- Organise and take part in conferences, networking events and customer meetups to build relationships and generate demand.
- Analyse market trends, competitor activity and customer insights to identify opportunities and improve performance.
- Report results, learnings and priorities to senior leadership, connecting marketing activity to business growth.
- In 6 months: you’ve launched a focused marketing strategy for Brazil, with measurable improvements in relevant traffic, engagement and qualified demand. You’re active in at least two relevant local communities, you’ve established relationships with potential partners and creators, and you can show which early initiatives are contributing to customer acquisition.
- In 1 year: has a recognised presence in the Brazilian marketing community. Your content, partnerships and community initiatives are contributing to measurable growth in customers and revenue. You’ve identified repeatable ways to acquire customers, built a plan for further expansion, and established whether growing a small local team is justified.
Требования
- Significant hands-on experience in SaaS marketing, with ownership of market growth and clear, measurable results.
- A track record of SaaS expansion in Brazil. You can show which companies you helped grow, what you personally owned, and the results in customer acquisition, revenue or other meaningful business metrics. Experience bringing a global SaaS brand into Brazil is particularly relevant.
- Strong practical knowledge of SEO and AEO, including how brands build visibility across search engines and AI-powered answer platforms.
- Good working knowledge of , and how its products serve marketers and businesses in Brazil.
- A deep understanding of the Brazilian marketing landscape, customer behaviour, and local channels and communities.
- Strong content creation and digital marketing skills, with experience adapting English-language content and creating original campaigns for Brazilian audiences.
- The ability to identify quick wins in your first few months, build on what works, and develop a longer-term strategy while operating as a one-person local team.
- Strong communication and relationship-building skills, working effectively across teams.
- Native-level Brazilian Portuguese and fluent English, written and spoken. Spanish is a plus.
Другое
- We believe in empowering smart people to make big decisions. As our Marketing Manager for Brazil you won’t be managing a rigid process, you’ll be building a market. We don’t micromanage. We trust you to identify opportunities, move quickly and deliver results, working with a product that helps marketers do their jobs better.
- does not engage with agencies or third-party recruitment providers for the roles we hire for. If we need help, we’ll let you know.
- Location: Brazil. Remote.
- does not engage with agencies or third party recruitment solutions for the roles we hire for. If at any point we need help, we'll let you know!