Plurio
Head of Performance Marketing
4 нед. назад
120k–180k USD / годСтрана неизвестнаSeniorRemoteC1
media buyingaimeta adsgoogle adstiktok adsautomationuser acquisition
Head of Performance Marketing в Plurio (ex Elly Analytics), AI-платформе для перформанс-маркетологов, работающей на рынке США. Роль включает руководство командой AI маркетинг-инженеров и управление портфелем клиентов с крупными рекламными бюджетами.
О компании
- Plurio (https://www.plurio.ai/) (ex-Elly Analytics) — AI-платформа для перформанс-маркетологов.
- Автоматизирует анализ кампаний, находит точки роста и перераспределяет бюджеты без ручной работы.
- Работают в сегменте B2B на рынке США.
- Размер команды — 50+.
- Инвестиции — $5.5M+ (AltaIR Capital, DVC и другие)
О продукте
- Plurio is an AI agent that automates media buying: the whole routine on Meta, Google, and TikTok for teams spending $300K–$15M a month, from the daily analysis and the optimization calls to the execution running directly in their ad accounts.
- Our agents already run $500M+/year in ad spend, and our customer base has grown 5× since our public release in March.
- We started with the agent itself, the chat and the first skills and rules that made the daily routine faster: checking accounts and delivery, moving budgets to the winners, killing losing creatives early, relaunching the ones worth another run.
- Now we automate the whole media buying.
- The agent runs on AI skills and deterministic rules, considering client's own logic and full-funnel data across thousands of ads at once.
- Catalog of 100+ skills that automate recurring decisions: anomaly detection, data validation, results analysis, creative testing, experiment planning, budget forecasting, scaling decisions, and action recommendations.
- A dedicated AI marketing engineer connects client's data and ad accounts, adapts processes based on their playbook, allowing their team to do more with less.
- The client's marketers focus on creative and strategy while Plurio automates media buying, making decisions faster to advance the business.
- Client industries served include subscriptions, apps, fintech, healthcare, edtech, real estate, consumer services, gamedev.
- Sales funnels covered: mobile, web, web-to-web, web-to-app, app-to-app.
- Traits include long sales cycles, LTV, recurring revenue.
Обязанности
- Lead a team of AI marketing engineers who run client media buying through the agent.
- Own the marketing targets across the whole client portfolio ensuring clients meet and grow their targets and see the value of the agent.
- Manage and grow the team, onboarding, one-on-ones, controlling quality, developing team members, and balancing load as portfolio scales.
- Build the system around team operations: onboarding clients, setting up the agent, creating and rolling out skills and rules.
- Ensure media buying methodology and playbook is standardized, repeatable and flows back from best practices across clients.
Требования
- Experience on the agency side building scalable systems for media buying.
- Managed performance marketing budgets of $500K+ per month with teams of 10+ in user acquisition roles.
- Owned a portfolio through a team including client retention, upsells, and account growth.
- Deep personal experience running media buying across major channels and budgets, able to guide, assess team, and collaborate with Heads of UA and CMOs.
- AI-native: automated own media buying with rules, scripts, or skills via Cursor, Claude or platform API.
- Strong client-facing skills, able to conduct hard conversations at senior client levels.
- Experienced cross-channel media buying on Meta, Google, TikTok, and other ad channels.
- Strong English communication skills (speaking and writing) with English-speaking clients.