ArtWorkout
Senior Product Manager
4 нед. назад
Страна неизвестнаSeniorRemote
a/b testingdata analysisuser onboardingcustomer journey mappingroadmap prioritizationproduct growthmonetization strategies
ArtWorkout is a mobile app teaching drawing through a gamified experience, scaling rapidly with over 1 million monthly active users. The Senior Product Manager will lead product growth initiatives focusing on paywall conversion, user onboarding, and retention.
About the company
- ArtWorkout is a mobile app that teaches users how to draw in a fun, gamified way.
- With over 1 million monthly active users, 4000+ lessons, and a hybrid monetization model (subscription + ads), we are scaling quickly.
- Our app is used worldwide by people who want to learn to draw with step-by-step lessons and real-time feedback, have fun and relax, improve hand coordination after strokes or injuries, and give kids meaningful screen time.
Responsibilities
- Ideation and Strategy: be the primary source of innovative ideas for product growth, focusing on paywall conversion, user onboarding, and retention strategies.
- Customer Journey Mapping: take full ownership of the first-session CJM, analyze every step, remove friction, and enhance user delight.
- Roadmap and Prioritization: develop and maintain a clear product roadmap, prioritizing features and experiments based on user feedback, data analysis, and business goals.
- Data-Driven Decisions: use analytics tools to monitor key product metrics, conduct A/B tests, and make informed decisions for continuous improvement.
- Cross-Functional Collaboration: work with engineering, marketing, and support to turn ideas into reality and keep the product message unified.
- Market Intelligence: analyze market trends, competitor strategies, and emerging technologies in mobile apps and EdTech.
Requirements
- 3+ years of experience as a Product Manager for a B2C mobile application, with a strong portfolio of successful projects.
- Demonstrated success optimizing paywalls and implementing monetization strategies such as freemium, subscriptions, and in-app purchases.
- Deep understanding of user psychology and a passion for intuitive, engaging user experiences.
- Ability to derive actionable insights and compelling hypotheses from data.
- Creative and strategic thinking, with the confidence to challenge the status quo and propose bold ideas.
- Proactive, autonomous ownership and the ability to drive projects forward with minimal supervision.
Conditions
- Competitive salary aligned with the market and your experience.
- Impactful work on a product used by a global audience.
- A collaborative and supportive team of talented professionals.
- Opportunities for professional development and learning.
- Standard benefits package including paid vacation and sick leave.