ArtWorkout
Senior Creative Producer
4 нед. назад
Страна неизвестнаSeniorRemoteB2
performance marketingai toolsvideo editinggoogle sheetsexcelcreative production
ArtWorkout is a mobile app that teaches users how to draw in a fun, gamified way with over 1 million monthly active users. The role involves owning the creative strategy for performance marketing and driving user acquisition creatives.
About the company
- ArtWorkout is a mobile app that teaches users how to draw in a fun, gamified way.
- With over 1 million monthly active users, thousands of drawing lessons, and a global audience, we are continuing to scale our product and User Acquisition efforts.
Responsibilities
- Own the performance marketing creative strategy and define key creative concepts, formats, and directions across static, video, playable, and AI-generated creatives.
- Build and maintain a roadmap and backlog of creative hypotheses, prioritizing ideas based on potential impact and UA goals.
- Define testing priorities, evaluate creative performance, and decide which concepts should be scaled, iterated, or discontinued.
- Analyze creative performance using metrics such as CPI, CTR, IPM, CTI, CPM, Retention, and other relevant UA indicators.
- Translate UA and analytics insights into new creative concepts, hypotheses, and requirements for production.
- Take responsibility for creative performance and communicate results, learnings, and next steps directly to the CMO.
- Work closely with the PM, Lead Motion Designer, UA team, and analytics to ensure the creative strategy is effectively executed.
- Contribute to improving creative production processes, quality, speed, and scalability.
- Define how AI tools can be used across ideation and production, introduce new AI-driven workflows, and continuously explore emerging approaches.
- Stay on top of performance marketing trends, creative formats, competitors, and best practices in mobile apps and mobile gaming, adapting relevant ideas to our UA strategy.
Requirements
- 3+ years of experience as a Creative Producer, Creative Lead, or similar role in performance marketing.
- Proven experience owning or significantly contributing to a performance creative strategy.
- Strong understanding of key creative and UA metrics, including CPI, CTR, IPM, CTI, CPM, Retention, and their relationship to creative performance.
- Experience generating, testing, analyzing, and scaling creative hypotheses.
- Ability to turn performance data and user insights into clear creative concepts and actionable briefs.
- Solid understanding of design, video editing, and creative production principles at the level required to evaluate work and provide effective direction.
- Experience collaborating closely with User Acquisition and analytics teams.
- Confident working knowledge of Google Sheets / Excel.
- Hands-on experience with AI tools for creative ideation and production.
- Strong awareness of current performance creative trends, especially within mobile apps and mobile gaming.
- Strategic and creative thinking combined with a strong focus on measurable results.
- English at B2 level or higher .
Conditions
- Competitive salary aligned with the market and your experience.
- Remote work from anywhere in the world.
- Flexible working hours and a results-oriented management approach.
- Significant influence over creative strategy and User Acquisition performance.
- The opportunity to introduce new creative approaches, formats, and AI-powered workflows.
- Professional growth and the freedom to experiment, test bold ideas, and see their impact in real performance data.
- A strong team where you can contribute.