Simple Life App

Senior CRM Manager (Monetisation)

4 нед. назад

КипрГрузияSeniorHybrid

crmbrazecustomer.ioa/b testingemail deliverabilitycampaign automationlifecycle managementsegmentation

Senior CRM Manager role focused on monetization at Simple Life, an AI-powered health coaching app with millions of users and strong growth.

Simple Life is the #1 AI-powered health coaching app for adults who want to lose weight and enjoy a healthier lifestyle—without the stress or extremes.
The company has had over 17 million downloads and more than 300,000 5-star reviews, helping millions lose weight sustainably.
Simple has earned recognition as Best Virtual Coach and one of the Top 100 AI companies, supported by a dedicated global team.
Its mission is to empower people to feel their best every day with a sustainable, personalized approach based on ease and real-life support.

Lead and execute monetization projects within the CRM team, taking ownership of campaigns that drive revenue growth.
Design and optimize lifecycle journeys focused on acquisition, conversion, and win-back strategies.
Manage CRM operations hands-on, executing high volumes of campaigns seamlessly.
Develop innovative segmentation and communication strategies through continuous testing and experimentation.
Build and analyze A/B testing frameworks to propose data-driven improvements.
Ensure campaign deliverability and technical correctness, troubleshoot issues and coordinate with engineering as needed.
Collaborate with Growth, Design, Analytics, and cross-functional teams to align CRM initiatives with business goals.
Monitor and analyze key CRM metrics, prepare detailed reports and actionable insights.
Own technical CRM setup including automation, deliverability optimization, and tool integrations.
Act as proactive problem-solver bringing innovative ideas to improve processes, user experience, and monetization.
Balance operational execution with strategic responsibilities.

5+ years of CRM experience with both communication strategy development and hands-on execution.
Strong monetization mindset with ability to evaluate initiatives by revenue potential.
Proven customer lifecycle management and revenue growth strategy implementation.
Technical CRM expertise (Braze, Customer.io experience is a plus) ensuring flawless execution and troubleshooting.
Proficiency with analytical tools and results-driven experiment tracking and performance analysis.
Experience working cross-functionally with Growth teams and developers.
Hands-on experience managing high-volume communications and CRM workflows.
Proactive problem-solving attitude and self-starter mentality.
Experience improving email deliverability is a plus.