Esti
Growth Product Manager
1 мес. назад
Страна неизвестнаMiddleRemoteC1
a/b testingsubscriptionsproduct analyticsperformance marketingai toolspricing strategiespaywalls
Esti is an IT project by Prequel focused on developing a mobile photo and video editing application. The role involves ownership of monetization, onboarding, and user activation strategies in a B2C mobile app environment.
About the company
- Esti (https://esti.app/) is a leading aesthetic photo editing app on a mission to become the #1 player in the market.
About the product
- We are building a deeply personalized journey where marketing and product work as one ecosystem.
Responsibilities
- Drive ARPU: Own the revenue metrics. Launch and optimize paywalls, test pricing strategies, and balance the mixed monetization model (subscriptions + credits).
- Design personalized onboarding paths based on user intent and UA sources.
- Full-Cycle Experimentation: Maintain a clean backlog of hypotheses. Prioritize based on Impact × Effort, design A/B tests (prices, paywalls, onboarding screens), and draw actionable conclusions.
- Bridge Product & Marketing: Work closely with the Performance Marketing team to understand how product changes affect key metrics like ROAS and CPI. Build seamless Install → Paywall funnels.
Requirements
- 1.5 - 3 years of Product Management experience in B2C mobile apps (working with subscriptions or IAPs is a must).
- Solid A/B testing expertise. Hands-on experience launching pricing and paywall tests.
- Strong Product Analytics skills: You easily navigate user funnels and evaluate impact on ARPU.
- You understand the basics of Performance Marketing and how creatives affect lower-funnel product metrics.
- Experience using AI tools in daily PM work (for analytics, writing documentation, or brainstorming).
- Required languages: English, Russian.
Conditions
- Professional development – paid training and courses, online / offline lectures, workshops and trainings. Participation in major IT meetups.
- Adaptation – high-quality onboarding process with regular feedback collection during probation period.
- Career development – Reviews every 6 months; monitoring results and support for improving performance.
- Balance between work and personal life – flexible schedule, vacations and days off without excessive approvals.
- Health – health insurance compensation.
- Office space – comfortable workplace and lounge areas in Montenegro office.
- Relocation – full package of documents, assistance with residence permit for those relocating to Montenegro.
- Prequel+ – premium access to the entire Prequel product.