ПольшаApp Marketing CRO Manager
1 мес. назад
17.6k–25.1k PLN / мес.ПольшаRemote
a/b testingdata analysiskpi definition
Manage and optimize app marketing conversion rate optimization through data-driven A/B testing and cross-functional collaboration.
Обязанности
- Develop data-driven hypotheses for in-app A/B tests across key marketing funnels (onboarding, paywall, upsell, retention) and maintain a structured testing roadmap and backlog;
- Plan, prioritize, and manage the full A/B testing lifecycle — from hypothesis through execution to results analysis;
- Work cross-functionally with designers, developers, analysts, and marketing stakeholders to scope, build, and launch experiments;
- Define success metrics and KPIs for each test; ensure proper data tracking and instrumentation is in place for accurate measurement;
- Monitor live experiments for data quality, statistical significance, and anomalies; proactively flag and remove blockers that could delay launches or compromise results;
- Analyze test outcomes and synthesize findings into clear, actionable recommendations; communicate status and results to relevant stakeholders throughout the process;
- Create and maintain comprehensive documentation for each experiment (hypothesis, setup, audience, duration, results, next steps).
Требования
- Experience in digital marketing, CRO, or growth — with hands-on A/B testing involvement;
- Solid understanding of experimentation methodology: hypothesis design, sample sizing, statistical significance, common pitfalls;
- Familiarity with mobile app development processes and release cycles;
- Experience working with analytics and tracking tools (e.g., Amplitude, Firebase, Mixpanel or similar);
- Strong communication skills (verbal and written) — able to translate test results into clear narratives for both technical and non-technical audiences;
- Data-driven decision-making mindset with strong analytical thinking;
- Rigorous attention to detail, especially around data accuracy and test setup;
- Ability to manage multiple experiments in parallel in a fast-paced environment;
- Self-motivated and self-managing — comfortable owning the process end to end;
- Solid organizational skills, including prioritization, time management, and stakeholder alignment.
Условия
- Sharpen your edge: training, mentorship, and room to grow — always.
- Take the time you need: extra vacation days, sick days, and time off when life calls.
- Get premium healthcare: private health insurance in Lithuania and Poland — fully covered.
- Protect your peace: enjoy free subscriptions to Calm, Headspace, and Mindletic, and our own resilience and mindfulness trainings.
- Own your fitness: in-house gyms, sport cards, online workouts, and personal guidance — on us.
- Pack your bags for workation: experience our company-wide trip abroad to the fullest.
- Work from anywhere: work from wherever keeps you in the zone.
- Celebrate your milestones: birthdays, weddings, and new family members — all deserve a gift.
- Parent with ease: children’s summer camps and flexibility around the schedule — because parenting never pauses.
- Join the party: team building and company events people talk about for months.
- Unlock Cyber City: coffee bar, open gyms, kids’ room, music room, massage chairs — our Vilnius HQ is yours to enjoy.
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Другое
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