Business Development Representative

1 мес. назад

Канада

email outreachphone prospectinglinkedinsalesforce

Responsible for creating new opportunities and building sales pipeline by engaging prospects and qualifying sales leads.

is a Series B startup that's revolutionizing how sales compensation is designed, managed and optimized. We handle billions in annual managed commissions for market leaders like Edmentum, Stryker, and Autodesk.
Our growth has been fuelled by our passion for fundamentally changing and shaping how companies use sales intelligence to drive business strategy.
We’re welcoming equally driven individuals who are excited about creating something big!
The go-to-market team sits at the center of ’s growth engine, directly impacting pipeline, revenue, and our reputation in the market. This team is strategic, creative, and relentlessly focused on scaling an efficient, measurable go‑to‑market operation.
Work well, together. We’re real. We have kids and pets. Mortgages and student loans. We’re in this together, so no matter how brilliant any one of us is, we always play nice with one another – no exceptions.
Be precise. Be relentless. We believe complacency breeds failure, so we set new goals as quickly as we achieve them. We persist in the face of adversity, learn from our mistakes, and push each other to continuously improve. The status-quo is kryptonite.
Love our tech. Love our customers. Our platform solves a very complex problem in a currently underserved market. While everyone at Forma isn’t customer-facing, we’re all customer-focused. Maybe even slightly customer-obsessed.

As a Business Development Representative, you’ll help create new opportunities and build pipeline for . You’ll work closely with Sales and Marketing to identify the right prospects, engage decision-makers, and turn interest into qualified sales opportunities.
Outbound & Prospecting
Research target accounts and identify key stakeholders across Sales, Revenue Operations, HR, and Finance
Execute personalized outbound outreach across email, phone, LinkedIn, and other channels
Test and iterate on messaging, sequences, and outreach tactics to improve engagement and conversion
Qualification & Pipeline
Qualify prospects to understand their priorities, challenges, and potential fit for
Book qualified meetings and create new pipeline for our Account Executives
Use CRM and sales engagement tools to manage activity, track engagement, and stay organized
Sales & Marketing Collaboration
Partner closely with Account Executives on target accounts, messaging, and outreach
Follow up with inbound leads, event attendees, and prospects engaged through marketing programs
Work with Marketing to turn account engagement and intent signals into targeted outreach

3+ years of experience in business development, enterprise BD, or strategic pipeline generation in B2B SaaS
Proven success engaging, qualifying, and generating sales opportunities
Experience talking to senior leaders at large organizations
Experience with high ACV deals and long sales cycles
Expertise in account-based strategies and highly personalized outreach
Experience scaling outreach and leveraging automation while maintaining a high-quality touch
Strong collaboration skills; experience working closely with GTM leadership
Comfort using CRM, analytics, and engagement tools to manage and measure top-of-funnel activities
Excellent relationship-building, communication, and executive presence

This position is for an existing vacancy
Compensation: 60K base salary; 100K OTE
Meaningful compensation. In addition to your base salary, you’ll join our employee stock ownership plan to further recognize your contributions to ’s success.
Healthcare coverage. We have a full benefits package that includes medical, dental, vision, disability and life insurance, and a paid parental leave program.
Learning and development. Access the resources you want to help you grow in your role by utilizing our $750 yearly training stipend.
Growth. You’ll have a huge opportunity to build a career for yourself and gain the type of experience you’re looking for, whether that’s as an individual contributor or as a people leader.
Currently, does not use artificial intelligence as part of our recruitment process, specifically but not limited to the screening, filtering and shortlisting of applicants.
We thank all candidates for their interest however only qualified applicants will be shortlisted.