СШАSenior Paid Media Associate
1 мес. назад
СШАSenior
media planningcampaign managementdigital advertisingmedia strategy
Manage and optimize paid media campaigns across multiple digital and traditional channels to drive growth and reach new audiences.
Обязанности
- Media Strategy & Planning
- Help develop ’s strategy across video (linear TV, DRTV, CTV, streaming), audio (streaming, radio), Display, YouTube, and other emerging channels
- Evaluate the role of different channels, partners, networks, and inventory types within the broader media mix
- Test new channels, formats, publishers, and inventory to uncover scalable growth opportunities
- Campaign Management & Execution
- Support day-to-day management of campaigns on Display, DRTV, CTV, Audio, and other assigned channels from planning through launch and reporting
- Partner with agencies and media vendors to develop recommendations, manage campaign setup, and ensure campaigns launch on time and deliver in full
- Pressure test assumptions around audiences, budgets, reach/frequency, inventory, and measurement approaches, providing thoughtful feedback
- Monitor campaign delivery and performance and identify opportunities for in-flight optimization
- Manage select campaigns directly within buying platforms, including campaign setup, targeting, pacing, optimizations, and reporting
- Maintain budget trackers and support media invoicing and reconciliation
- Measurement & Testing
- Help build and execute a testing roadmap designed to answer questions about channel effectiveness, audiences, creative, frequency, and more
- Partner with internal analytics teams to evaluate performance using incrementality testing, attribution, and other measurement approaches
- Apply learnings across campaigns to continuously improve ’s media strategy and investment decisions
- Maintain monthly and ad hoc reporting
- Cross-functional collaboration
- Partner closely with Creative, Analytics, and other marketing teams to support planning, execution, and measurement of paid media channels
- Build strong relationships with agency, platform, publisher, and measurement partners
Требования
- Bachelor's degree and 4+ years of experience in media planning, buying, performance marketing, integrated marketing, or a related field
- Hands-on experience with at least two of the following channels: DRTV, CTV, Audio, Display, Online Video, or other paid media formats
- Strong understanding of media planning fundamentals, including audience strategy, reach and frequency, flighting, inventory, and budget allocation
- Experience working with media agencies and/or directly with publishers
- Strong analytical skills and an interest in sophisticated measurement approaches, particularly incrementality
- A performance-oriented mindset and ability to use data to make recommendations about where and how to invest
- Ability to manage multiple campaigns, partners, timelines, and priorities simultaneously
- Strong written and verbal communication skills and comfortable working with a range of stakeholders
- A proactive and curious approach; you’re excited to dig into how media works, challenge assumptions, and identify opportunities to improve performance
Условия
- Discretionary annual bonus
- Flexible work environment, allowing you to work as many days a week in the office as you’d like or 100% remotely
- A WFH stipend to support your home office setup
- Unlimited PTO
- Up to 16 weeks of fully-paid family leave
- 401(k) matching
- Student loan matching program
- Health, vision, dental, and life insurance
- Up to $25k towards family building, reproductive health services and Gender-affirming care
- $500 per year for wellness expenses
- Subscriptions to Headspace (meditation), Headspace Care (therapy), and One Medical
- $360 per quarter to spend on tickets to live events
- Annual subscription to Spotify, Apple Music, or Amazon music
- The salary range for this role is $80,000 - $116,000 USD. In addition, you may receive a discretionary annual bonus based on individual and company performance. Actual compensation packages within that range are based on a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, certifications, and specific location.
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Другое
- is looking for a Senior Associate to help scale our paid media efforts across TV, CTV, Audio, Display and other digital channels. This person will play a key role in strategy, execution, and measurement of our paid media programs, helping reach new audiences and drive incremental growth.
- You’ll partner with internal teams, agencies, and media partners to translate business priorities into thoughtful media plans, evaluate what’s working, and identify opportunities to optimize and scale our investments.