СШАArtWorkout
PR Manager
1 мес. назад
СШАMiddleRemoteC1
seobacklink buildingghostwritingmedia relationsstorytellingpr-driven seocontent writingexecutive recognition
PR Manager role to build and lead ArtWorkout's earned-media and PR function remotely in the USA within the mobile apps, EdTech, and creative drawing industry.
About the company
- Industry: Mobile Apps / EdTech / Creative & Drawing
Responsibilities
- Build ArtWorkout’s earned-media and PR function from the ground up.
- Pitch and secure genuine editorial coverage in Tier-1 and trade media in the US and internationally.
- Build and maintain direct relationships with journalists and editors at target publications.
- Develop compelling story angles and proactively pitch company, product, and leadership stories.
- Write and place bylined articles and opinion columns for company leadership in business and industry media.
- Manage executive-visibility content for company spokespeople across LinkedIn, Medium, and other relevant platforms.
- Write and ghostwrite content in the voice of company leaders.
- Identify and pursue awards, judging opportunities, speaking engagements, and other initiatives that strengthen executive visibility.
- Track and report PR results, including media placements, reach, backlinks, and their impact on brand awareness and SEO.
- Work closely with the Growth/SEO and Marketing teams to ensure earned-media placements support both reputation and organic search performance.
- Maintain a strict editorial-authenticity standard: no pay-to-play, sponsored, native, or syndicated placements presented as earned media.
Requirements
- 3+ years of experience in PR, Communications, Media Relations, or a similar role.
- Verifiable portfolio of genuine earned-media placements, including named publications, journalists, and dated links.
- Proven experience pitching journalists and securing editorial coverage in reputable media.
- Experience writing or managing content in another person’s voice, including ghostwriting for executives or founders.
- Strong understanding of the difference between earned editorial coverage and sponsored/native placements.
- Working knowledge of PR-driven SEO and natural backlink building, including concepts such as DR/DA.
- Excellent storytelling and written communication skills.
- Ability to build journalist relationships and identify relevant media opportunities independently.
- Comfortable building a PR function from scratch without an existing playbook.
- Strong ownership, initiative, and ability to work independently in a remote environment.
- English C1 or native level, with confidence pitching US and international journalists both in writing and on calls.
Nice to have
- Experience with executive-recognition campaigns or visa-related media strategies such as O-1 / EB-1.
- Background in mobile apps, EdTech, gaming, consumer tech, or digital products.
- Experience working with founders, executives, or personal brands.
- Familiarity with SEO tools such as Ahrefs or Similarweb.
- Strong understanding of backlink quality, domain authority, referral traffic, and PR attribution.
- Existing relationships with journalists, editors, or media outlets in the US and international markets.