ЯпонияIntegrated Campaign Manager - Japan
1 мес. назад
ЯпонияSeniorRemote
abmcampaign managementbudget managementdigital marketingevent planning
Lead field marketing initiatives and execute integrated campaigns in Japan for a global B2B SaaS company.
О компании
- Market-leading position: 18+ years in the VDR business, top-rated on G2 and UpGuard , powering 10%+ of global M&A activity, with a 31% CAGR against competitors' 11%.
- Trusted by talent: US & UK earned the 2026 Great Place to Work certification, based on a 98% positive employee response rate.
- Real growth trajectory : Profitable and bootstrapped, with 5x revenue growth and unicorn status targeted in the next five years.
- Commitment, Excellence, Collaboration, Trust and Care are core values of the team. We are on the lookout for like-minded individuals who share our values. By doing so, we create a team where talents feel at ease and work to the best of their abilities.
- Discover more .
Обязанности
- Based in Tokyo, you will lead field marketing initiatives and execute integrated campaigns in Japan.
- Working closely with the regional and global marketing team , this role turns our global positioning, campaign strategy, and ABM framework into sharp, locally resonant programs for Tier 1 financial services accounts and corporates.
- You will also manage the regional integrated campaigns budget. This is a strategy and execution role: you will help shape the regional plan and then run it - designing and executing full-funnel, account-focused campaigns that combine digital, ABM, Sales plays, content, and high-impact in-person and virtual executive events, ensuring every touchpoint is orchestrated to drive meetings, opportunities and revenue in the region.
- Office location: Marunouchi Nijubashi Building (Hybrid / Remote-first) Note: While in-person event execution and face-to-face meetings with the sales team require on-site presence or travel, day-to-day work can be done remotely from home.
Требования
- Native Japanese Proficiency
- Business English Proficiency
- 3+ years of experience in B2B marketing , with a focus on integrated campaigns, field marketing, ABM or demand generation
- Proven track record in end-to-end field marketing execution, including managing physical/virtual events (targeting a minimum of 10+ events per year)
- Comfortable operating as both strategic planner and hands-on operator – from shaping the regional plan with leadership to executing the details
- Strong relationship-building skills; able to become a trusted partner to senior sales leaders and credible in conversations with C-level stakeholders
- Data-literate and experiment-minded: able to read dashboards, interpret performance, and propose clear next steps
- Excellent written and verbal communication skills to turn complex ideas into sharp, compelling narratives for senior decision-makers
- Based around/in Tokyo with the ability to spend periodic time in person with Sales and customers across Tokyo as needed (expect c. 20 to 30% travel for events and account visits)
Будет плюсом
- ABM experience
- Demonstrated experience co-planning pipeline with sales and owning programs that lead to meetings and opportunities, not just activity.
Условия
- We highly value our people, so we will empower you with all the resources and support to help you reach your full potential.
- Budget for local gatherings in global locations
- Generous internal referral program
Другое
- is a global B2B SaaS product company recognized as the most highly rated and customer-centric brand in the secure business collaboration market. Trusted by over 2,000,000 users from 300,000 companies globally, we help people run high-stakes processes and make important decisions with less stress, higher quality, and shorter hours.
- Virtual Data Room (VDR) : Secure document sharing and collaboration for due diligence, fundraising, corporate reporting, licensing, clinical trials, and other complex transactions.
- Co-own the Japan growth and pipeline plan with the Regional Japan Sales: define target segments, Tier 1 & 2 account lists, key use cases and pipeline goals.
- Translate global positioning and ABM strategy into a clear regional marketing plan with priorities, campaigns and hypotheses.
- Identify whitespace, upsell/expansion opportunities and recommend where to focus marketing and sales effort.
- Build and run multi-channel campaigns for priority accounts and segments (investment banks, PE, advisories and related financial institutions).
- Orchestrate digital, content, ABM, SDR and event motions into coherent journeys - from first touch to executive meeting and opportunity creation.
- Localise global campaigns and narratives so they resonate with Japanese buyers , regulations and buying cycles.
- Own Japan executive events strategy : C-level roundtables, dinners, briefings, conference activations and bespoke experiences in and around Tokyo and other key hubs.
- Ensure events are not standalone activities but anchored in campaigns with clear pre-event air cover and rigorous post-event follow-up.
- Partner with Sales and SDRs to qualify attendees, build the right attendee list, and convert event interest into concrete next steps and opportunities.
- Act as the day-to-day marketing counterpart for Japan sales and BDM teams.
- Co-create account plans and plays for Tier 1 accounts: target personas, outreach angles, offers, content and follow-up flows.
- Equip BDMs with campaign toolkits (email sequences, call talk tracks, snippets, decks, one-pagers) aligned to each integrated program.
- Work closely with the global ABM and Digital teams to deliver 1:few and 1:many ABM programs for strategic accounts in the region.
- Use intent data, engagement signals and sales insight to prioritise accounts and design next-best-action plays .
- Test and refine offers, formats and channels to improve meeting rates and opportunity creation in Tier 1 buying teams.
- Define KPIs and success metrics for all campaigns (engagement, meetings, opportunities, pipeline, revenue influence).
- Monitor performance in real time; bring clear, data-backed recommendations on where to double down, pivot or stop.
- Partner with RevOps and Marketing Ops to ensure clean tracking across CRM and marketing platforms, enabling accurate reporting to Sales and leadership.
- Stay close to what’s happening in the Japan financial districts - what customers are saying, what competitors are doing, and what’s changing in the market
- Share clear, simple insights with Product Marketing, Content and leadership.
- Find real customer stories and use cases from the region and work with the team to turn them into strong materials for campaigns and sales teams to use.
- Hybrid flexibility to shape your ideal workday
- Home workplace budget
- Co-working expense coverage
- Individual IT budget for extra equipment
- Top-tier tech and AI-powered tools
- Access to Academy with numerous courses
- Investment in external learning and development activities
- Guidance in Personal Development Plan creation
- Professional literature and subscriptions coverage
- Support of your passion as a speaker or writer
- Internal talent mobility opportunities
- Tailored Wellness Package for your physical and mental health
- Funding for sports competitions
- Paid health-related time-off
- 15 business days of annual leave