Senior Field ABM & Events Manager

1 мес. назад

СШАSeniorHybrid

Manage field ABM and events to engage clients and stakeholders in the AI law technology sector.

, the agentic law company, has a client base with a combined $30 trillion in assets under management.
pioneered Legal Engineering, the process that empowers lawyers to build and supervise domain-specific AI agents with Norm’s proprietary suite of no-code software tools. technology is deployed inside many of the largest and most consequential institutions in the world.
is also the technology behind Norm Law, LLP, a separate but affiliated AI-native law firm built for the era of agentic AI. Norm Law’s attorneys advise leading institutions across private funds, private equity, venture capital, real estate, registered funds, and financial regulation, using the same legal intelligence platform that powers ’s products. AI Fluency: expects all team members to be fluent in AI. Successful candidates actively use AI in their day-to-day work to support thinking, creation, and problem-solving. They use it to improve the quality and speed of their work and to continuously refine how work gets done end-to-end. Candidates should be prepared to demonstrate and discuss their AI usage throughout the interview process, including concrete examples of tools, workflows, and outcomes. We look for practical, hands-on experience, not theoretical familiarity.

Design the strategy: Define the go-to-market strategy for field programs: what we do, where we show up, and how we win in this market
Own end to end execution: Develop programs from scratch, execute flawlessly, and create meaningful engagement opportunities with leaders that drive pipeline growth and revenue.
Drive cross-functional collaboration: You'll partner directly with ADs, and FDLEs (Forward-Deployed Legal Engineers) to run high-impact field programs across segments and execute 1:1 ABM plays for our most strategic accounts.
Build the programming: Design 1:1, 1:few, and 1:many field marketing experiences (conferences, client workshops, executive dinners, etc) that align to active opportunities and target accounts.
Partner and collaborate with executives: Drive executive Partner with senior executives, including C-Suite, Advisory Board, and Partners, to understand account dynamics, GTM strategy, and programming gaps — actively shaping deal strategy, not just executing events
Identify new opportunities: Drive both strategy and execution: identify existing and net-new conferences, owned events, and field tactics that reach legal leaders most effectively, then run point from creative brainstorming through post-event follow-up
Deliver results: Own outcomes across executive access, account penetration, opportunity acceleration, and pipeline growth

5-7+ years of experience in field, events, or ABM marketing
A track record of building an events strategy vs. simply managing an established calendar
Creative and strategic thinking, you can turn a vague idea or goal into a concrete, compelling plan and see it through to execution
Exceptional executive presences. You have the confidence to engage senior leaders as a peer, not just a planner, and you build credibility fast.
Strong ownership of programming, where to prioritize, how to move projects forward, and work quickly

Familiarity with AI, legal technology, regulation and policy, or another complex enterprise category
An established network across vendors, production, and other teams to help execute events.
Managed an events program for a fast-paced, growing enterprise business

Base Salary: $140K - $180K
The range displayed in this job posting reflects the minimum and maximum target for new-hire salary for this position. Within the range, individual pay is determined by various factors, including job-related skills, experience, and relevant education or training.
Equity: Included
Benefits: 401(k) with employer match; health, dental, and vision coverage; unlimited paid time off; free lunch in the office daily; and an employee referral bonus program.
Relocation: [If applicable] Financial support to ease your move to New York City, designed to make the transition smooth and stress-free.

The most impactful opportunities are often the hardest to get in front of. As our Senior Field ABM and Events Manager, you’ll partner directly with stakeholders across and Norm Law to run high-impact field programs for our key audiences and execute 1:1 ABM plays for our most strategic clients. You’ll challenge the status quo in field marketing to create unique experiences and moments that identify new opportunities, build brand trust, and move deals forward.
The role will build the strategic field & ABM events program from the ground up. Expect increasing scope, budget, and responsibility as we scale.
Develop a strong understanding of Norm’s GTM model, business priorities, audiences, and existing event commitments.
Build relationships with key internal stakeholders and assess current partners, processes, and capabilities.
Present a prioritized field and ABM events strategy, including where Norm should host, partner, sponsor, and build net new programming.
Define initial concepts, target audiences, content packages, budgets, and success measures for priority programs.
Establish a clear roadmap for Norm’s strategic event programming
Move the first priority program into execution with aligned stakeholders, ownership, timelines, and measurement.
Location: New York City
Work model: Hybrid
In-office expectation: 3-4 days per week
Travel expectation: Occasional (30%) travel for events, conferences, partnerships, and on-site production.
To learn more about , visit our website .