ТайваньCatalog Marketing Manager
1 мес. назад
Тайвань
campaign creationcampaign optimization
Responsible for creating and delivering digital marketing campaigns to grow SME T catalog revenue and market share in Taiwan.
Требования
- Strong track record of launching end-to-end artists and/or music-related marketing and communication campaigns in Taiwan.
- Experience in successfully delivering on quantifiable business outcomes through the execution of multiplatform and omnichannel marketing initiatives in the creative industries.
- Deep understanding of Taiwanese music culture, trend, consumer tastes, trends & behaviors.
- Demonstrable experience in crafting innovative campaigns grounded in data and tied to business objectives.
Другое
- As the Manager , Catalog Marketing , you will be focused on growing SME T catalog to maximize our revenue and market share in the Taiwan market. This is an exciting opportunity for a passionate music-lover to create and deliver novel and innovative digital marketing campaigns for some of the Mandopop world’s best-known catalog, deepening catalog music ’s connection with existing fans and winning over new audiences .
- Develop and deliver stand-out, extensive reach campaigns around local catalog
- Create campaigns celebrating artist milestones, album anniversaries, birthdays etc.
- Create cultural and seasonal campaign ideas encompassing a variety of artists and their music.
- Collaborate with frontline marketing teams to warm up audiences and/or promote artist catalog s around their new releases.
- Identify new opportunities in alignment with the business to ensure key calendar moments or festive seasons are leveraged to deliver the best return for S ME T ’s l ocal c atalog music in markets outside Taiwan .
- Managing regular flow of campaigns to increase market share and revenue for SME T catalog .
- Develop pitch presentations for all campaigns, ensuring all campaigns are delivered to life and according to budget.
- Use streaming and market data to identify audience targets.
- Liaise and collaborate with local teams for catalog artists to get broader buy-in and access where required .
- Track and record all coverage for executed campaigns.
- Design and collaborate with internal stakeholders on post campaign reporting
- Grow monthly listeners for SMET overall via catalog music through optimi zing performance on music streaming partners & different channels.
- Identifying opportunities on streaming services to grow artists, music, and playlist streams including but not limited to SEO campaigns .
- Maintaining and updating c atalog/product listings , descriptions and metadata from time to time.
- Reviewing and resolving all catalog/product related issues and discrepancies resolved.
- Analyzing catalog performance and making recommendations for improvement.
- Overseeing all SME T catalogs ensuring the catalog listing is updated.
- Collaborating with various departments to update the catalog information.
- Ensuring compliance with SME’s catalog standards and guidelines.
- Collaborating closely with physical sales team , any vinyl and CDs revenue opportunities .
- Deep passion and knowledge of music, artists, technology and a strong understanding of how & where fans engage with songs, albums, playlists, and artists.
- Good understanding of the music industry and all areas of the music.
- Adept at interpreting and analysing large volumes of data to derive actionable business insights.
- Ability to ideate on and edit short-form content for social media is a plus.
- Collaborative, while possessing a hunger to learn and experiment.
- Ability to think independently, create and develop ideas that lead to positive change/improvements.
- Strong creative sensibilities.
- Well organized with exceptionally strong communications skills that are adaptable to different personality styles and situations.
- Cultural awareness: Understand popular culture and the underlying cultural patterns and factors that influence behaviors in different teams and countries.
- Not a status quo person, unafraid to reasonably challenge convention.
- Strong desire to make a difference to the music industry and contribute to successful outcomes for artists and the company.
- A proactive self-starter.
- A team player, able to form good relationships with internal and external stakeholders.
- Good time management and organizational skills, able to perform under pressure.
- Great verbal and written communications skills combined with interpersonal skills working across multiple cultures.
- Passion for music, digital media and innovation is a MUST.
- Fluent in both English and Mandarin.
- You join a vibrant global community with the opportunity to channel your passion every day
- A modern office environment designed for you, empowering you to bring your best
- Investment in your professional growth and development enabling you to thrive in our vibrant community
- The space to accelerate progress, positively disrupt and create what happens next
- We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives