Senior User Acquisition Specialist

1 г. назад

СШАSeniorOnsite

media buyingbudget managementmarketing strategy

Responsible for user acquisition campaigns, coordinating with marketing designers, managing budgets and marketing strategy for mobile games.

As a leading mobile games developer, Jam City is looking to “level up” our talent. We’re on the hunt for innovators who consider themselves dynamic, collaborative and thrive in a fast-paced environment. PERKS & BENEFITS Unlimited Vacation, Paid Sick Days, Kin Care & Holidays* 100% Covered Medical and Company-Sponsored Dental & Vision ( Plans Vary )* Life Insurance, 401k, Flexible Spending Accounts, Commuter Benefits & More* Wellness Activities & Programs 12 Weeks Paid Parental Leave* Happy Hours Company Events Dog-Friendly* * Only applies to full-time positions. Jam City is on the hunt for the best and brightest Senior User Acquisition Specialist in Los Angeles to work on our next generation of top-10 cross-platform games. We're looking for a talented media buyer with a passion for marketing, user acquisition and games. This role will support the marketing team’s efforts on player acquisition campaigns, coordinate with marketing designers to come up with the next eye-catching creative, and manage budgets and marketing strategy.

You'll be responsible for managing a multi-million dollar marketing budget. Plan, monitor, and optimize UA and retargeting campaigns to profitably acquire users for games in the Jam City portfolio
Drive innovation on user acquisition strategies by staying on top of competitors, market trends, and by constantly testing
Maintain great relationships with media partners to explore new media buying opportunities and ROAS goals at scale
Work closely with Creative Marketing and ASO teams to maximize synergies and execute holistic growth strategy
Communicate regularly and clearly to cross-functional teams, including the product/game team and leadership
Identify opportunities for automation and process improvements
Own and present key performance metrics including ROAS and internal KPI targets on acquisition marketing to senior leadership.

2+ years of experience in performance marketing
Experience with Google, ad networks, DSPs or other media platforms
Strong Excel (and their Google suite equivalents) and analytical skills
Ridiculously awesome work ethic
Experience managing relationships with media platforms
Excellent written and spoken communication skills
Ability to thrive in a fast-paced environment, managing multiple priorities effectively
Quick and willing learner with a proactive approach to problem-solving
A passion for casual and mobile games!