Plurio
Meta Ads Growth Engineer
1 мес. назад
Страна неизвестнаSeniorRemote
aiautomationmedia buyingdata analysisalgorithmtestingaccount auditrule cascades
Plurio is an AI agent automating media buying on Meta, Google, and TikTok for large advertising budgets, looking for a Meta Ads Growth Engineer to own the Meta Ads methodology and develop algorithms to automate media buying end-to-end.
About the company
- Plurio is an AI agent that automates media buying: the whole routine on Meta, Google, and TikTok for teams spending $300K–$15M a month, from the daily analysis and the optimization calls to the execution running directly in their ad accounts.
- Our agents already run $500M+/year in ad spend, and our customer base has grown 5× since our public release in March.
- We're going into hyperscale, onboarding new clients every month, and that's why we're growing the team.
About the product
- We started with the agent itself, the chat and the first skills and rules that made the daily routine faster: checking accounts and delivery, moving budgets to the winners, killing losing creatives early, relaunching the ones worth another run.
- Now we automate the whole media buying. Here's the full picture: The agent runs AI skills and deterministic rules on the client's own logic and their full-funnel data, evaluating thousands of ads at once.
- A catalog of 100+ skills automates recurring decisions: anomaly detection, data validation, results analysis, creative testing, experiment planning, budget forecasting, scaling decisions, and action recommendations.
- A dedicated AI marketing engineer connects the client's data and ad accounts, loads their business context, and adapts all of this based on their playbook to enable their team to do more with less.
- Clients' marketers set strategy and define goals, Plurio handles the rest to move their business forward by automating media buying decisions faster than manual management.
Responsibilities
- Own the Meta Methodology: encode how Meta Ads should be run as deterministic rules and skills within the agent, responsible for the algorithm.
- Create an algorithm that manages Meta media buying end to end from inputs like goals and creatives.
- Generate hypotheses to improve the algorithm, test them, and retain effective improvements.
- Develop skills to audit, implement, adapt, and control the algorithm tailored for specific accounts.
- Maintain a single source of truth methodology that all else follows.
- Improve the methodology by valuing gains or losses from actions on accounts and testing improvements on historical data.
- Build a testing system to run cycles autonomously and generate algorithm improvements.
- Make the methodology implementable via account audit skills and controls used by account managers and AI marketing engineers.
Requirements
- Expertise as a top-1 Meta methodology specialist with proven scalable methodology.
- Experience running Meta media buying for large accounts (~$500K+/month) with deep knowledge of account architecture, creative testing, data analysis, and thresholds.
- Ability to develop and refine a consistent approach across multiple accounts.
- Strong analytical thinking focusing on mechanics and tuning based on historical data.
- Advanced skills in building decision logic beyond simple rules, including combined metrics and rule cascades.
- AI-native development skills: building pipelines and automation manually, coding deterministic skills backtested prior to deployment.
Conditions
- Work remotely is possible.
- Salary is paid in dollars.