СШАAvoca
Growth Lead, Performance
1 мес. назад
160k–210k USD / годСШАSeniorOnsite
paid socialpaid searchmetabudget allocationai toolsautomationcampaign optimizationexperimentation
Avoca is a Series B startup building AI-powered conversational agents for the home services industry. The Growth Lead, Performance role focuses on building and scaling paid acquisition channels to drive qualified pipeline and revenue growth.
About the company
- Avoca is transforming how home service companies engage with their customers.
- Our AI-powered conversational agents handle every high-value inbound call, from booking jobs, qualifying leads, and driving higher revenue, all at a speed and consistency unmatched by human call centers.
- We're a Series B startup backed by Kleiner Perkins, Meritech Capital, General Catalyst, and other top-tier investors, with $125M raised and a $1B valuation.
- We grew 10x in 2025 and have scaled to 170+ employees in under two years across our NYC headquarters and Santa Barbara office.
- In a $1T+ market where 85% of missed calls go to competitors, we're building the category-defining platform for AI-driven customer engagement, serving the largest brands in home services.
- With high-energy, in-office teams in both locations, every hire here has an immediate and visible impact.
About the product
- AI-powered conversational agents handling inbound calls in home services, focusing on booking jobs, qualifying leads, and increasing revenue with speed and consistency beyond human call centers.
Responsibilities
- Build and scale paid social and paid search into major revenue drivers for our business
- Own paid acquisition end to end, including strategy, execution, budget allocation, creative testing, conversion, measurement, and optimization
- Build a high-velocity experimentation engine across audiences, messaging, creative, offers, and landing pages
- Translate customer insights and performance data into campaigns that resonate with home services operators and drive qualified pipeline
- Set performance targets and allocate investment based on pipeline, CAC, channel efficiency, and revenue
- Partner closely with Sales, RevOps, Product Marketing to ensure a tight feedback loop on ICPs, lead quality, SLAs and pipeline handoff process
- Use AI and automation to increase the speed and quality of campaign development, analysis, and experimentation
- Identify, test, and scale growth channels beyond paid acquisition, turning the most promising opportunities into repeatable growth engines
Requirements
- 5+ years of experience in performance marketing, growth marketing, or demand generation, ideally at a fast-growing B2B technology company
- Strong track record of personally building and scaling paid social programs, with deep expertise in Meta
- Strong paid search experience and fluency across the acquisition funnel, from media and creative through conversion and measurement
- Experience owning meaningful budgets and making investment decisions based on pipeline quality, marginal efficiency, and growth potential
- History of managing toward qualified pipeline and revenue, not just leads, clicks, or platform-reported conversions
- Strong analytical and creative instincts, with the ability to turn customer insight and performance data into clear hypotheses and compelling campaigns
- Broad growth experience and the ability to build, test, and scale channels beyond paid media
- Fluency with AI tools and a bias toward using automation to increase your output and learning velocity
Nice to have
- Experience marketing to mid-market buyers in a high-velocity sales motion
- Experience in vertical SaaS or home services
- Track record of building new growth channels from zero and scaling into meaningful sources of pipeline
Conditions
- Comprehensive medical, dental, and vision insurance
- Company-sponsored 401(k) through Vestwell
- Flexible PTO plus U.S. federal holidays
- Company-wide off-sites
- Daily in-office lunch through Parkday
- Dinner covered when working late
- Commuter benefits and late-night rideshare
- Standing desks and workspace accommodations available on request
- All core tools and software provided