ГерманияConstructor
Director of Product Marketing
1 мес. назад
ГерманияSeniorRemote
product positioningmessagingstorytellingaimlproject managementroi analysis
Director of Product Marketing for Constructor, an AI-first ecommerce platform, focusing on product positioning, messaging, and storytelling to drive market success.
About the company
- Constructor is an AI-first search and product discovery platform built for enterprise ecommerce, helping leading retailers deliver personalized digital shopping experiences that drive revenue, conversion and profit.
- Our technology delivers consistent $10M+ lifts for brands including Sephora, Petco, Under Armour and Birkenstock.
About the product
- Our platform is powerful, technically sophisticated and constantly evolving.
- We need someone who can bring clarity to that complexity, identify the real value and differentiation of our products, and create positioning that makes customers think: "This is clearly better—and we need it."
Responsibilities
- Own and evolve differentiated positioning for Constructor's platform, products and key capabilities.
- Develop a deep understanding of what makes our technology unique and valuable to customers.
- Translate complex technical capabilities into clear, compelling customer value propositions.
- Create messaging that clearly communicates why Constructor, why now and why we're different.
- Build messaging frameworks and narratives that align Marketing, Sales and Customer Success.
- Ensure our positioning is grounded in genuine product strengths and customer needs, not simply what competitors are saying.
- Create compelling product narratives, value propositions and messaging that bring products and capabilities to life.
- Develop sales enablement and customer-facing materials that support launches, adoption and expansion.
- Partner with Sales to understand customer needs, objections and deal dynamics, continuously improving positioning and enablement.
- Lead and orchestrate product launches from strategy through execution that are crisp, focused, and actually land with customers.
- Partner with Product on roadmap communication and prioritization.
- Identify gaps in capabilities and proactively build the function to address them.
- Build a deep understanding of our customers, prospects, buyers and their challenges.
- Understand the ecommerce, search and product discovery landscape and where Constructor creates differentiated value.
- Engage with customers and prospects to understand what resonates and why they choose Constructor.
- Monitor the market and competitive landscapes.
- Identify opportunities to improve how we communicate product value throughout the customer lifecycle and the deep understanding of buyer personas and ICP.
Requirements
- 8-10 years experience in B2B SaaS product marketing, ideally within a technical or complex product environment.
- Proven track record developing genuinely differentiated positioning and messaging.
- Ability to take complex technology and turn it into a simple, compelling story that customers understand and value.
- Experience bringing products or capabilities to market and creating GTM materials that support adoption and growth.
- Strong experience partnering with Product and Sales to develop positioning that works both externally and commercially.
- Experience in ecommerce, retail technology, search, discovery is a plus.
- Strong storyteller with ability to communicate complex technical concepts simply, clearly and persuasively.
- Technically curious, with a good understanding of how products work and what makes technology better, familiarity with AI/ML fundamentals.
- Commercially minded, understanding how positioning drives pipeline, revenue, adoption and expansion.
- Excellent communicator with strong written and verbal communication skills, able to create and present compelling ideas.
- Comfortable setting strategic direction and also working hands-on to make things happen.
- Creative, curious, willing to challenge conventional thinking and explore new ways to differentiate.
- Analytical mindset using market research and performance data to support decisions; experience in ROI analysis and experimentation.
- Excellent project management skills and strong attention to detail, managing complex initiatives from concept to execution.
- Growth mindset, creativity, ambition and proactive approach to problem-solving and innovation.
Conditions
- Unlimited vacation time - strongly encouraged to take at least 3 weeks per year
- Competitive compensation package including stock options
- Fully remote team - choose where you live
- Work from home stipend
- Apple laptops provided for new employees
- Training and development budget for every employee, refreshed each year
- Maternity & Paternity leave for qualified employees
- Work with smart people who will help you grow and make a meaningful impact