СШАAlchemy
Senior Ecosystem Marketing Manager
1 мес. назад
140k–170k USD / годСШАSeniorHybrid
blockchainpartner marketingweb3marketing strategycampaignscontent marketingrelationship buildingevent coordination
Alchemy is a Web3 infrastructure platform providing blockchain developer tools and APIs. The Senior Ecosystem Marketing Manager will own and scale Alchemy's presence across the Web3 ecosystem, managing partnerships and marketing strategies with chains, infrastructure providers, and traditional finance institutions.
About the company
- Alchemy is the Web3 infrastructure and developer platform that powers millions of users and the world’s most innovative blockchain applications.
- From enabling $1+ trillion in financial transactions worldwide to scaling L2s and enabling DeFi, Alchemy provides the infrastructure and tools developers need to build reliable, scalable, and accessible experiences.
- Trusted by companies like JPMorgan, Stripe, Visa, Franklin Templeton, Nike, and backed by a16z, Coatue, Silver Lake, Lightspeed, and Stanford University, Alchemy is building the foundational layer for a decentralized and AI-enabled Web3 ecosystem.
- For more information, visit alchemy.com .
About the product
- Alchemy is the AWS of blockchain, powering companies from Azuki and Polymarket to JP Morgan and Robinhood.
- The platform enables development and scaling across Web3 native partners, traditional finance institutions entering onchain, customers, and channel partners.
- The role involves engaging with emerging trends such as stablecoins, RWA tokenization, deposit tokens, institutional staking, and agentic commerce.
Responsibilities
- Develop and own the ecosystem marketing strategy across chain partnerships, infrastructure partners, channel partners (e.g., AWS), and key customers spanning Web3 native and TradFi verticals.
- Build and deepen strategic relationships with ecosystem players, including chains, protocols (Chainlink, Fireblocks, Canton Network), technology partners, and enterprise customers, to create mutual distribution opportunities.
- Design and execute joint campaigns, co-branded content, co-hosted events, and thought leadership programs that amplify Alchemy's brand across partner channels and audiences.
- Drive ecosystem distribution at scale by identifying and activating opportunities to leverage partner channels (newsletters, events, social, developer communities) to expand Alchemy's reach and brand awareness.
- Host and coordinate thought leadership workshops, panels, and executive roundtables with key ecosystem players to reinforce Alchemy's position as the foundational infrastructure layer for onchain development.
- Keep a pulse on the TradFi to onchain movement, tracking how institutions like JP Morgan, Visa, MasterCard, and Coinbase are adopting blockchain and identifying marketing opportunities at the intersection of traditional finance and Web3.
- Monitor and engage with emerging trends including stablecoins, RWA tokenization, deposit tokens, institutional staking, and agentic commerce (AI agents on blockchain rails), positioning Alchemy as the infrastructure powering these movements.
- Collaborate cross functionally with Product Marketing, Sales, Partnerships, and Content to ensure ecosystem marketing efforts are tightly aligned with Alchemy's GTM strategy and revenue goals.
- Build and maintain a comprehensive ecosystem map, tracking key players, partnership health, co-marketing pipeline, and campaign impact across verticals.
- Report on ecosystem marketing performance, providing clear metrics and insights to leadership on brand awareness, partner engagement, and pipeline contribution.
Requirements
- 5+ years of experience in ecosystem marketing, partner marketing, or strategic marketing within crypto, blockchain, or developer infrastructure.
- Existing relationships across the Web3 ecosystem, including chains, protocols, infrastructure providers, and key industry players.
- Proven track record of developing an ecosystem or partner marketing strategy and distributing it at scale, driving measurable brand awareness, partner engagement, and pipeline impact.
- Experience executing joint campaigns, co-marketing programs, and events with ecosystem partners that drove real business outcomes.
- Strong understanding of the blockchain landscape, including L1s/L2s, DeFi, infrastructure, wallets, and the developer tooling ecosystem.
- Working knowledge of TradFi's onchain adoption, with familiarity around how institutions are approaching stablecoins, tokenization, and blockchain based settlement.
- Awareness of emerging trends in agentic commerce and AI powered onchain transactions.
- Exceptional relationship building and communication skills, with the ability to navigate conversations with chain foundations, protocol teams, enterprise partners, and C-suite executives with equal comfort.
- Strong cross functional collaborator with a proven ability to work closely with Sales, Product Marketing, Partnerships, Content, and Engineering to align ecosystem efforts with company wide priorities and drive unified go-to-market execution.
- Strategic thinker who can also execute, comfortable building a plan from scratch and rolling up sleeves to ship campaigns, host events, and manage partner activations.
- Self-starter mentality with extreme ownership who thrives in fast paced, high autonomy environments.
Nice to have
- Ability to be in office
Conditions
- Location: San Francisco, California, United States
- Hybrid work format
- Salary: 140000–170000 USD per year