СШАWistia
Senior Lifecycle Marketing Manager
1 мес. назад
162k–182k USD / годСШАSeniorRemote
email marketingcustomer segmentationlifecycle marketingtrigger-based marketingbehavior-driven marketingproduct adoptioncustomer engagementhubspot
Wistia is a profitable video marketing platform company seeking a Senior Lifecycle Marketing Manager to lead lifecycle email marketing programs that drive user adoption and engagement through product and customer insight.
About the company
- Wistia is a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars.
- The company is growing and profitable with tens of thousands of paying customers and over half a million active accounts.
- Their mission is to be the go-to video and webinar platform for businesses and to build a supportive and empowering team environment.
About the product
- Wistia's platform offers tools to create, host, share, and analyze videos and webinars all in one place.
Responsibilities
- Deeply understand users and product to help customers succeed and grow.
- Own strategy and execution of 1:many and 1:few lifecycle email programs focused on product adoption, feature awareness, and cross-sell/purchase readiness across trial and customer audiences.
- Build and evolve a trigger-based, behavior-driven email program aligned with users' activity in the product.
- Proactively analyze database to identify underserved segments, under-engaged users, and lifecycle moments to build email programs addressing them.
- Develop a customer delight program to reward and turn customers into advocates for the brand.
- Partner with Content team to identify gaps and shape content creation based on lifecycle program needs.
- Coordinate with Events, Webinar, and Product Marketing to align lifecycle emails with launches, live programming, and feature releases.
- Collaborate with Marketing Operations on HubSpot strategy and architecture.