Campaign Marketing Manager

3 дн. назад

United KingdomEuropeSeniorHybrid

campaign managementb2b marketingb2c marketingdigital marketinglead generationstakeholder management

Lead and optimize integrated multi-channel marketing campaigns targeting professional and retail investors across Europe, supporting business growth.

is seeking an experienced, commercially minded and highly organised Campaigns Manager to join our European Marketing team in London. Reporting to the Head of Digital and Campaigns Marketing, you will lead the planning, coordination and optimisation of integrated, multi-channel B2B and B2C marketing campaigns across Europe, targeting professional and retail investor audiences and translating commercial priorities into clear, measurable programmes that engage clients and support business growth. Working closely with regional sales teams and the marketing team across Content, Digital, Paid Activation, Social Events and Design, you will act as the central campaign lead defining audiences, messaging, channel mix, content requirements, timelines and KPIs, and driving campaigns from pl

• Own the end-to-end planning and delivery of integrated campaigns, from initial brief and audience definition through activation, optimisation and post-campaign review. • Develop clear campaign plans covering objectives, target audiences, messaging, channels, content requirements, timelines, responsibilities, KPIs and lead-management requirements. • Partner closely with Sales to ensure campaigns are aligned with commercial priorities and appropriate lead follow-up; feedback loops and measurements are in place. • Work with Content to translate investment themes, market insights and product priorities into relevant, compliant and compelling campaign propositions. • Coordinate activation across digital, email, paid media, social, content, events and other channels to deliver an integrated an

• 5+ years’ relevant marketing experience, with strong hands-on experience planning and delivering integrated, multi-channel B2B and B2C campaigns from strategy through execution and optimisation. • Financial services experience is required. Experience in asset or investment management is strongly preferred, with knowledge of ETFs/ETPs a significant advantage. • Strong understanding of financial markets, investment products and investor audiences, with the ability to translate complex investment themes into effective marketing campaigns. • Exceptional campaign planning, project management, prioritisation and organisational skills, with the ability to manage multiple campaigns, stakeholders and competing deadlines simultaneously. • Demonstrable experience partnering with Sales and translati