VietnamCopywriter - US English
2 дн. назад
VietnamWorldwideOnsite
content writingcopywriting
Create engaging and emotionally resonant US English copy for product naming, packaging, website, advertising, and marketing campaigns.
О компании
- About is on a mission to create one billion magical moments. We combine art x engineering to create the most magical paper art cards & gifts. Featured on Shark Tank in 2015, has become one of the top 10 Shark Tank investments with over $300m in lifetime sales ($30m+ annually). consistently ranks in the top Google results for cards online, enjoys 29% national brand awareness in the category, and has helped its customers create over 65 million magical moments (30 million+ units sold). We live by our four values: engineering, hunger, magic, and connection. The opportunity ahead of us is large, exciting, and meaningful. We seek A+ talent to help us become the #1 online card destination in the US. About the role We’r
Требования
- Native-level US English writing proficienc y with a strong understanding of US culture, consumer behavior, humor, gifting occasions, and natural everyday language.
- Currently living in Da Nang, Vietnam, or willing to relocate to Da Nang.
- Strong copywriting, editing, and storytelling skills.
- Experience writing for consumer brands, e-commerce, advertising, creative agencies, or lifestyle brands.
- Ability to move comfortably between short-form creative copy and longer product storytelling .
- Strong conceptual thinking — able to generate ideas, not just execute copy requests.
- Comfortable collaborating with designers and providing creative briefs or visual direction.
- Strong attention to tone of voice, grammar, nuance, and consistency.
- Able to manage multiple products, campaigns, and deadlines in a fast-moving creative environment.
- Comfortable receiving feedback and iterating quickly.
- Experience with e-commerce or DTC brands .
- Experience writing product names, packaging, PDPs, or retail copy.
- Experience working with gifting, lifestyle, stationery, home décor, or emotionally driven consumer products.
- Understanding of SEO and e-commerce conversion principles.
- Experience working with international or cross-cultural teams.
- Familiarity with creative tools and workflows such as Figma, project management platforms, and AI-assisted creative tools.
Другое
- Develop creative and marketable names for new products, collections, and product lines .
- Build product messaging and storytelling that communicates what makes each product special.
- Create taglines, headlines, key messages, and supporting copy for product launches and campaigns.
- Help establish naming conventions and messaging frameworks across product categories.
- Write compelling copies for Product Detail Pages (PDPs) on our website.
- Develop product descriptions, feature highlights, gifting messages, and other e-commerce content.
- Translate product features into clear customer benefits and emotional reasons to buy.
- Optimize copy for clarity, engagement, conversion, and the natural language expectations of US consumers.
- Write and edit copy for product packaging, inserts, labels, instructions, and other physical materials .
- Create concise product introductions and storytelling that work within packaging and design constraints.
- Collaborate with Product and Design teams to ensure copy and visual presentation work together effectively.
- Write copy across marketing materials including:
- Paid advertising
- Email campaigns
- Social content
- Landing pages
- Catalogs
- Retail materials
- Seasonal campaigns
- Product launches
- Adapt messaging based on channel, audience, campaign objective, and customer journey.
- Turn marketing objectives into clear creative concepts and briefs for Graphic Designers, Content Creators, Photo/Video teams, and other creative partners.
- Provide headlines, messaging hierarchy, storytelling direction, and context so designers understand not only what to create, but what the communication needs to achieve .
- Work closely with Marketing and Creative teams to brainstorm campaign ideas and develop them into executable creative directions.
- Review creative assets to ensure copy, visuals, and overall messaging work together effectively.