USAPartner Marketing
3 дн. назад
USA
campaign managementbudgetingevent planningpartner enablement
Founding Partner Marketing role to build and scale partner marketing strategy, campaigns, and enablement, driving measurable pipeline and revenue.
Обязанности
- is hiring a founding Partner Marketer to build and scale how goes to market with our partners. Our partner ecosystem - cloud providers, foundation model providers, systems integrators, and strategic technology partners - is a powerful multiplier for 's growth, and this role owns how we turn those relationships into joint pipeline and revenue.
- This is a foundational role. You will not inherit a fully built playbook - you will create 's partner marketing motion from the ground up, in close partnership with Partnerships/Alliances, Product Marketing, and Field Marketing. You will design co-marketed campaigns and events, build the enablement that lets partners tell the story, and stand up the operating model (including MDF) behind it all.
- Every program you run will be tied to target accounts, informed by partner and sales priorities, and measured by its impact on partner-sourced and partner-influenced pipeline, deal acceleration, and revenue.
- This role is both strategic and hands-on. You will own the strategy, planning, budget, and reporting for partner marketing while also rolling up your sleeves to execute the campaigns, events, and enablement yourself.
- Own and scale 's partner marketing strategy, driving co-marketed campaigns and events that generate measurable partner-sourced and partner-influenced pipeline.
- Build the co-marketing motion across 's partner types - cloud providers, foundation model providers, systems integrators, and strategic technology/AI partners.
- Develop joint marketing plans with strategic partners, translating the combined value of + partner into joint positioning and campaigns that work across channels.
- Launch end-to-end joint programs - executive dinners, roadshows, webinars, co-hosted events, and third-party conferences - ensuring partners actively source and engage priority accounts.
- Partner closely with the Partner Sales team to identify strategic partners, align on target account lists, and maximize partner contribution to every program.
- Own partner engagement for each initiative, holding partners accountable for bringing qualified prospects, supporting joint outreach, and generating measurable pipeline.
- Build partner enablement - pitch decks, one-pagers, positioning and competitive guides, and solution briefs, so partners and field teams can sell with confidence.
- Own a clear MDF operating model - intake, prioritization, budget allocation, and approvals as well as investing in the activations that produce the highest ROI.
- Coordinate partner presence at and third-party flagship events (eg, AWS re:Invent), advising on messaging, audience targeting, and customer engagement.
- Develop attribution frameworks and reporting to measure partner-sourced attendance, pipeline, and program performance, using data to continuously optimize results.
- Collaborate cross-functionally with Partnerships/Alliances, Product Marketing, and Field Marketing to align campaign strategy, account engagement, and follow-up execution.
- Leverage AI and automation to improve partner engagement, campaign execution, reporting, and operational efficiency.
- Champion the voice and ensure every program reflects the ambition of our mission to bring autonomy to software engineering.
Требования
- 6+ years in partner marketing, channel marketing, alliances, field marketing, or a related go-to-market function at a high-growth B2B SaaS or technology company.
- Proven track record building partner or channel marketing programs from zero to a repeatable motion that drives measurable pipeline through strategic partner engagement.
- Experience developing account-based partner marketing strategies in close partnership with Partner/Channel teams.
- Strong understanding of partner ecosystems, joint go-to-market programs, and partner-led demand generation.
- Strong campaign creation - ability to translate product value into crisp partner value propositions.
- Analytical operating discipline - comfort with pipeline attribution, CRM workflows, and reporting that stands up to revenue scrutiny.
- Exceptional project and stakeholder management, with the ability to influence cross-functional teams and external partners.
- Excellent written and verbal communication skills.
- Actively leverages AI tools as a core part of daily work to use them to improve campaign execution, automate workflows, accelerate analysis, and increase productivity.
- Comfort with marketing tools such as Salesforce, marketing automation platforms (eg, HubSpot or Marketo), and event management tools.