Brand & Lifecycle Marketing Manager

Другое

• Purpose  of the Role  
• The Senior Marketing Manager will build and lead NetPay’s Marketing function, integrating Brand, Digital Growth, Product Marketing and Commercial Enablement into one business-driven organization.  
• This role is responsible for transforming Marketing into a strategic growth engine by developing high-performing teams, establishing scalable operating models and connecting brand building, digital acquisition and go-to-market with measurable business impact.  
• The ideal candidate combines deep expertise in Brand and Digital Growth with the executive leadership required to build organizations, develop people and influence cross-functional stakeholders.  
• Key Responsibilities  
• Marketing Leadership & Organizational Development  
• Build and develop a high-performing Marketing organization, coaching talent and creating future leaders.  
• Design Marketing’s operating model, governance and ways of working.  
• Partner with executive leadership to position Marketing as a strategic business function.  
• Brand Strategy & Commercial Storytelling  
• Define and evolve NetPay’s Brand Strategy, positioning and messaging.  
• Ensure consistency across all customer and commercial touchpoints.  
• Lead commercial storytelling and sales enablement assets.  
• Digital Growth & Acquisition  
• Define the Digital Growth strategy across paid media, social, SEO, web, lead generation, CRO and experimentation.  
• Build scalable acquisition funnels and experimentation frameworks from awareness through qualified demand.  
• Drive measurable growth through data-driven marketing, optimizing leads, MQLs, conversion and acquisition efficiency.  
• Product Marketing & Cross- functional Leadership  
• Establish Product Marketing/GTM frameworks, planning processes, KPIs and performance management.  
• Partner with Product on launches and with Commercial on demand generation and enablement.  
• Improve collaboration with Product, Commercial, Merchant Services, Data and Technology.  
• Requirements & Qualifications  
• Education  
• Bachelor’s degree in Marketing, Business, Communications or related field.  
• MBA or postgraduate studies are highly desirable.  
• Desirable specialization in Brand Strategy, Digital Marketing, Growth, Product Marketing or Business Strategy.  
• Experience  
• 10+ years of progressive experience across Brand, Digital Growth , Product Marketing or Marketing Leadership .  
• Proven experience building, transforming or scaling Marketing organizations.  
• Experience leading multidisciplinary Marketing teams and developing high-performing talent.  
• Strong experience integrating Brand Strategy with Digital Growth, acquisition and go-to-market.  
• Experience influencing executive leadership and driving cross-functional alignment.  
• Experience in B2B, Fintech, Payments, SaaS or technology companies is highly preferred.  
• Proven success managing agencies, strategic partners and external vendors.  
• En Company estamos comprometidos con construir un lugar de trabajo diverso e inclusivo.
• Creemos en la igualdad de oportunidades y promovemos un entorno libre de discriminación por motivos de raza, origen nacional, género, identidad de género, orientación sexual, discapacidad, edad o cualquier otra condición legalmente protegida.