Senior Lead Copywriter, Apparel

6 дн. назад

United KingdomSwitzerlandEuropeLead

storytellingcreative writing

Senior Lead Copywriter role focused on crafting impactful stories and leading creative campaigns for a global apparel brand.

- A dynamic, experienced copywriter as a creative championing big ideas on global ATL advertising and/or marketing campaigns (Ideally with a Fashion focus) brand side or at an agency - A passionate storyteller with a portfolio spanning film scripts, manifestos, OOH, and disruptive activations. - Deep understanding of sports culture, performance storytelling, and the unique dynamics of building emotionally resonant campaigns across diverse athletic categories - Deep understanding of global digital user journeys and how to leverage touchpoints across the entire consumer journey to drive meaningful action - Experience challenging the status quo and navigating complex stakeholder environments to deliver cultural and commercial results - Comfortable leading high-impact initiatives that signific

- Partner with Art Directors to concept and execute innovative campaigns across all channels, bringing big ideas to life from briefs big and small - Confidently and articulately present creative ideas based on strategy, deep sports insights, and cultural trends - Deliver concepts, films, OOH, and 360 campaigns with obsessive craft on ambitious timelines  - Uphold and evolve On's distinctive voice, ensuring it remains fearless, unconventional, and authentic. Lead creative across our diverse sports categories to success, fostering a sense of bravery and dedication within your team. Ensure they are motivated, inspired, and consistently delivering bold, original, and inventive concepts alongside distinctive tones of voice for campaigns and projects - Manage multiple high-priority campaign

At On, we believe in the power of storytelling. Whether it's celebrating the achievements of our athletes, the passions of our communities, or the innovation behind our products – our stories captivate and inspire. Our Creative Studio is at the heart of it all, shaping campaigns that leave a lasting impact. We’re looking for a highly experienced storyteller to craft copy and to concept industry-leading creative across our global campaigns. As Senior Copy Lead, you’ll work closely with Creative Directors and Art Directors to deliver impactful concepts and stories across channels. The ideal candidate is an expert conceptual storyteller with a deep understanding of channel best practices, a strong connection to sports culture, and leadership experience. You strive for creative excellence in e