App Marketing CRO Manager | Mid-Senior

1 мес. назад

2700–4400 EUR / yearLithuaniaEuropeSeniorHybrid

a/b testingdata analysismarketing analyticskpi definition

Responsible for developing and managing data-driven A/B testing strategies to optimize app marketing funnels.

Обязанности

Develop data-driven hypotheses for in-app A/B tests across key marketing funnels (onboarding, paywall, upsell, retention) and maintain a structured testing roadmap and backlog;
Plan, prioritize, and manage the full A/B testing lifecycle — from hypothesis through execution to results analysis;
Work cross-functionally with designers, developers, analysts, and marketing stakeholders to scope, build, and launch experiments;
Define success metrics and KPIs for each test; ensure proper data tracking and instrumentation is in place for accurate measurement;
Monitor live experiments for data quality, statistical significance, and anomalies; proactively flag and remove blockers that could delay launches or compromise results;
Analyze test outcomes and synthesize findings into clear, actionable recommendations; communicate status and results to relevant stakeholders throughout the process;
Create and maintain comprehensive documentation for each experiment (hypothesis, setup, audience, duration, results, next steps).

Требования

Experience in digital marketing, CRO, or growth — with hands-on A/B testing involvement;
Solid understanding of experimentation methodology: hypothesis design, sample sizing, statistical significance, common pitfalls;
Familiarity with mobile app development processes and release cycles;
Experience working with analytics and tracking tools (e.g., Amplitude, Firebase, Mixpanel or similar);
Strong communication skills (verbal and written) — able to translate test results into clear narratives for both technical and non-technical audiences;
Data-driven decision-making mindset with strong analytical thinking;
Rigorous attention to detail, especially around data accuracy and test setup;
Ability to manage multiple experiments in parallel in a fast-paced environment;
Self-motivated and self-managing — comfortable owning the process end to end;
Solid organizational skills, including prioritization, time management, and stakeholder alignment.

Другое

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Boost your skills via our extensive training programs (online and offline) & other resources. Benefit from mentorship and career-switch opportunities to grow within the company.
Thrive in our bustling office, featuring ergonomic workspaces, modern meeting rooms, engaging events, and specialty coffee to fuel your day.
Recharge with a change of scenery – choose work from any location when you feel a need to power your creativity and drive.
Boost your health with free-of-charge 24/7 gym access, onsite and online workouts, and consultations led by in-house Physical Well-Being experts.
Nurture your mind with free psychologist consultations, dedicated mental health events, and premium access to top-rated wellness apps like Calm, Headspace, and Mindletic.
Receive private health insurance giving you peace of mind for your health needs.
Enjoy additional vacation days off as you grow with us. Plus, get extra days for sick leave, special occasions, or parenting needs.
Celebrate life’s big moments with special gifts from us on your birthday, anniversary, and other major events, such as weddings or the arrival of a new family member.
Experience iconic celebrations, team-buildings, and knowledge-sharing events, nurturing bonds that fuel our success.
Embark on a legendary company getaway abroad, filled with exciting activities, live concerts, engaging workshops, and epic time together.
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