Head of Go-to-Market, Thrive
1 мес. назад
262.5k–412.5k USD / yearHeadRemote
Leadership role responsible for go-to-market strategy of 's AI musculoskeletal solution Thrive, delivering AI care for pain management.
О компании
- At Sword, we’re building AI to heal billions and unlock humanity’s full potential. In doing so, we’re pioneering AI Care, a fundamentally new approach to healthcare built for medical reasoning, safety, and real-time treatment, not generic technology applied after the fact. As both a clinical-centric frontier AI lab and an applied AI platform, Sword is reimagining how care is delivered at scale, removing traditional barriers like appointments, waiting rooms, and stigma so more people can access the care they need - and ultimately get back to lives lived in full. Since 2020, Sword has expanded across Musculoskeletal, Women’s Health, Cardiometabolic, and Mental Health, and is now moving beyond the session to a fully AI-native, 24/7 care program that brings physical activity, therapeutic exerc
Обязанности
- Core Thrive positioning, messaging house, and narrative architecture
- Competitive intelligence across global MSK and workforce wellbeing players — offering, pricing, packaging, channel, and regional strength
- Buyer-facing materials: one-pagers, ROI frameworks, demo scripts, case studies, RFP content, sales decks
- Sales and consultant enablement: training, playbooks, objection handling, certification
- Market opportunity mapping and systematic canvassing across international segments
- The feedback loop into product on competitive gaps and roadmap implications
- Message consistency across every geography and channel Thrive sells through
Другое
- You are currently at, or recently from, a Head, Director, or VP-level GTM or product marketing role where you owned the full stack: launching products, positioning, competitive differentiation, sales enablement, and market strategy. Comfort sitting between and across cross-functional roles such as b2b marketing and commercial sales, and you have built things in that space that measurably changed how deals were won. You think in first principles . When you encounter a new product or market, your instinct is to ask "what is the actual problem the buyer has, why does this solution solve it better than alternatives, and what evidence would make a skeptical buyer believe that?" You do not reach for a template. You are genuinely AI-fluent , not performatively. You have built system
- 7+ years in product marketing and/or GTM, with clear ownership of positioning and competitive strategy — this role needs to land with a senior commercial team from day one
- Demonstrated ownership of all three: product marketing/positioning, GTM strategy, and sales/field enablement
- Evidence of working cross-functionally with sales and customer success, not only corporate marketing
- Evidence of building competitive intelligence from scratch, not inheriting and maintaining it
- This is an individual contributor role. Any future team growth will be around core GTM, not commercial deployment.
- US preferred; open to strong candidates globally
- Digital health companies with genuinely strong commercial engines — Hinge Health, Spring Health, and comparable
- High-calibre B2B software or SaaS with strong product and sales motions (examples: Stripe, Ramp, Databricks, Figma, Notion, Rippling, Atlassian, or comparable)
- Has built competitive displacement narratives that demonstrably changed win rates
- Has used AI tooling to drive market canvassing and opportunity identification at scale
- Experience selling into multinational or multi-geography buyers
- Healthcare, digital health, or employer benefits experience is a plus, not a requirement — market knowledge can be taught if the craft is there
- Demand gen or growth marketing profiles without product marketing depth
- Sales leaders without clear product marketing and enablement ownership
- Brand, customer marketing, or communications leaders without GTM ownership
- Candidates whose relevant GTM experience is historical rather than current
- Candidates from a weak commercial engine, however strong the domain knowledge — the trade-off is not worth it