Head of Go-to-Market, Pulse
5 мес. назад
262.5k–412.5k USD / yearHeadRemote
Lead the go-to-market strategy for 's AI cardiometabolic care solution, Pulse.
О компании
- At Sword, we’re building AI to heal billions and unlock humanity’s full potential. In doing so, we’re pioneering AI Care, a fundamentally new approach to healthcare built for medical reasoning, safety, and real-time treatment, not generic technology applied after the fact. As both a clinical-centric frontier AI lab and an applied AI platform, Sword is reimagining how care is delivered at scale, removing traditional barriers like appointments, waiting rooms, and stigma so more people can access the care they need - and ultimately get back to lives lived in full. Since 2020, Sword has expanded across Musculoskeletal, Women’s Health, Cardiometabolic, and Mental Health, and is now moving beyond the session to a fully AI-native, 24/7 care program that brings physical activity, therapeutic exerc
Обязанности
- Core Pulse positioning, messaging house, and narrative architecture
- Competitive intelligence and battle cards across all major cardiometabolic competitors
- Buyer-facing materials: one-pagers, ROI calculators, demo scripts, case studies, RFP templates, sales decks
- Solution specialist team (direct reports, paired with segment sales reps)
- Sales and customer success enablement: training, playbooks, certification
- Market opportunity mapping and systematic canvassing across US and international segments
- Message consistency across all commercial segments and geographies
Другое
- You are currently at, or recently from, a Head, Director, or VP-level GTM or product marketing role where you owned the full stack: launching products, positioning, competitive differentiation, sales enablement, and market strategy. Comfort sitting between and across cross-functional roles such as b2b marketing and commercial sales, and you have built things in that space that measurably changed how deals were won. You think in first principles . When you encounter a new product or market, your instinct is to ask "what is the actual problem the buyer has, why does this solution solve it better than alternatives, and what evidence would make a skeptical buyer believe that?" You do not reach for a template. You are genuinely AI-fluent , not performatively. You have built system
- Current or recent Head-level GTM leadership, or Director/VP scope clearly aligned to a Head of GTM remit
- Demonstrated ownership of all three: product marketing/positioning, GTM strategy, and sales/field/revenue enablement
- Evidence of working cross-functionally with sales and customer success, not only corporate marketing
- Currently at or recently from a high-quality B2B software or SaaS company with strong product and sales motions (examples: Stripe, Ramp, Databricks, Figma, Notion, Rippling, or comparable)
- Has built competitive displacement narratives that demonstrably changed win rates
- Has used AI tooling to drive market canvassing and opportunity identification at scale
- Healthcare, digital health, or employer benefits experience is a plus, not a requirement
- Experience with multi-solution or multi-segment GTM
- Demand gen or growth marketing profiles without product marketing depth
- Sales leaders without clear product marketing and enablement ownership
- Brand, customer marketing, or communications leaders without GTM ownership
- Candidates whose relevant GTM experience is historical rather than current