Head of Product Marketing

1 нед. назад

USAHeadRemote

product marketingsales enablementmessaging architecturego-to-market strategysegment-driven growth

Lead product marketing strategy and team to drive market positioning, sales enablement, and segment-driven growth for .

Условия

The base salary for this role is $220,000 - $250,000 per year + Commission.  Please note that our salary ranges are based on current market data and the offered compensation may vary based on experience, skills, location, and other factors permitted by law
When you join Team , we offer you the opportunity to have a real impact and advance your career, while looking after you along the way with a range of benefits designed with you in mind. Some of our favorites include…
Flexibility to work from home
Stock options that ensure your share in our success
Extra recharge days on top of your annual vacation
Extensive medical, dental, and vision insurance to ensure you’re feeling great physically and mentally
Learning and Development and Health and Sports budget that you are free to tailor to your own needs
Four weeks of fully paid sabbatical leave after reaching your 5th work anniversary
We are an Equal Opportunities employer committed to a diverse and representative team. Different opinions, perspectives and personalities push us forward. We want to hear from people who are passionate about their work and align with our values. Regardless of race, religion, color, national origin, gender, sexual orientation, age, marital status or disability. We also know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates - so rest assured, whoever you are, we want to hear from you!
Please take the time to read our Recruitment Privacy Notice, which explains how we collect and process your data for recruitment-related activities in accordance with applicable laws. Please read the information carefully. By submitting the application with the required information, you acknowledge that processes the information for recruitment purposes.  Please be informed that in the final stage of the recruitment process, we may request that you undergo identity verification. For more information, please see Recruitment Privacy Notice . 
#LI-FS1 #US1 #US2

Другое

is the trust infrastructure platform for the world’s most innovative companies, and we need the market to understand exactly why that matters and why it matters with us rather than anyone else. The Head of Product Marketing will own that answer.
This is a high-impact role at a pivotal moment: a vertical go-to-market motion is being built, and the company is sharpening its focus on segment-driven growth. Product Marketing sits at the center of it all and owns positioning, enabling Sales, shaping vertical strategy, and driving how our products go to market.
This is a build-and-elevate role. You will bring structure, clarity, and commercial impact to a function that is critical to ’s next stage of growth.
Reporting to the CMO, you will lead a lean PMM team and operate as a true partner to Sales and Product. You will turn ’s technical differentiation into clear, compelling stories that win deals, accelerate pipeline, and strengthen our position in the market.
You’ll help us protect honest people online by:
Positioning & Messaging
Own ’s messaging architecture from company narrative to product, persona, and vertical levels
Translate technical differentiation into clear, buyer-facing value that resonates with enterprise customers
Ensure consistency across sales conversations, content, and market-facing communications
Define ICPs, personas, and jobs-to-be-done that are actionable for Sales and Marketing
Sales Enablement
Own the strategy and output for sales enablement, with a clear focus on improving win rates and deal velocity
Build and maintain a focused, high-impact content set: core pitch, vertical narratives, competitive positioning, and objection handling
Partner closely with Sales leadership to align on priorities and continuously improve what’s used in the field
Drive adoption through training, onboarding, and tight feedback loops
Competitive Intelligence
Own ’s competitive strategy, tracking positioning, product evolution, and win/loss dynamics
Translate insights into clear, actionable guidance for Sales and updates to positioning
Stay ahead of category shifts across identity, fraud, and trust infrastructure
Vertical & Segment GTM
Own go-to-market strategy for key segments: Financial Services, Marketplaces, and Resellers
Build complete vertical narratives including buyer, problem, solution, proof points, and differentiation
Ensure vertical strategies are activated consistently across campaigns, content, and sales motions
Product Launch & GTM Execution
Own GTM for product launches and major releases from positioning through market activation
Partner with Product to ensure commercial readiness including packaging, pricing input, and sales readiness
Define success metrics and feed learnings back into future launches and product strategy
You are the right future Veriffian for the job if you have:
10+ years in product marketing within B2B SaaS, including leadership experience
Deep expertise in positioning and messaging. You’ve built it from the ground up and validated it in market
A track record of sales enablement that drove measurable impact on deals and revenue
Experience building competitive intelligence programs that influence strategy and sales behavior
Strong vertical or segment GTM experience
Experience in identity, security, fintech, or related space is a plus
Exceptional writing and communication skills with a high bar for quality
Proven ability to operate as a true partner to Sales and Product
We are the preferred identity verification platform partner for the world’s most innovative growth-driven organizations helping conveniently verify and safeguard users anywhere in the world. We support the broadest number of identity documents from nearly every country and territory in the world - and this is continually increasing! With a diverse team in the United States, United Kingdom, Spain, Brazil, and Estonia, as well as robust backing and funding from investors including Accel, Alkeon, IVP, Tiger Capital, and Y Combinator, we’re dedicated to helping businesses and individuals build a safer and more secure world. We strive to be the benchmark for trust online, and we take pride in being a positive force.