USAField & Events Marketing Manager
3 дн. назад
USAMiddleOnsite
event planningbudget managementvendor management
Manage and execute field and events marketing strategy for B2B conferences and trade shows to engage priority accounts and support business growth in critical infrastructure sectors.
О компании
- At Gecko, our people are our greatest investment. In addition to competitive compensation packages, we offer company equity, 401(k) matching, gender-neutral parental leave, full medical, dental, and vision insurance, mental health, ongoing professional development, family planning assistance, and flexible paid time off.
- Gecko values collaboration, innovation, and partnership, and we believe we do our best work when we're together in person. We’re an office-first culture but understand that sometimes you may need to work from home. Many people are in the office five days a week, others need a bit more flexibility. Ultimately, we care about the outcomes we achieve - and creating a culture of autonomy and trust that enables that impact.
- Gecko is committed to creating a culture of inclusion and belonging, and we are proud to be an equal opportunity employer. We believe it is our collective responsibility to uphold these values and encourage candidates from all backgrounds to join us in our mission to protect today’s infrastructure and give form to tomorrow’s. All qualified applicants will be treated with respect and receive equal consideration for employment without regard to race, color, creed, religion, sex, gender identity, sexual orientation, national origin, disability, uniform service, veteran status, age, or any other protected characteristic per federal, state, or local law. If you are passionate about what you do and want to use your talents to support our critical mission, we’d love to hear from you.
Обязанности
- Own Gecko’s conference and trade show strategy, aligning event investments with priority markets, accounts, and business objectives.
- Determine how Gecko should show up at each event—from a targeted presence to a larger brand activation—based on the audience, opportunity, and expected impact.
- Lead end-to-end execution, including budgets, sponsorships, vendors, booth builds, equipment logistics, demonstrations, and on-site operations.
- Partner with Business Development to establish event goals, engage priority accounts, coordinate executive meetings, and support effective post-event follow-up.
- Collaborate with Marketing, Communications, and Design to develop messaging, content, and physical experiences that clearly communicate Gecko’s value.
- Build relationships with event organizers and industry partners to secure speaking opportunities, sponsorships, and strategic visibility.
- Measure event performance through target-account engagement, executive meetings, pipeline influence, cost, and other meaningful business outcomes.
- Build repeatable processes and vendor relationships that improve the quality and efficiency of each event.
- Support select VIP visits and Gecko-hosted customer experiences as needed.
Будет плюсом
- Background in government, defense, oil and gas, power, energy, or critical infrastructure markets.
- Familiarity with marketing complex technical or physical products.
- Knowledge of account-based marketing and event ROI measurement.
- A track record of producing large-scale booth builds, equipment demonstrations, or executive-level customer experiences.
Другое
- is helping the world’s most important organizations ensure the availability, reliability, and sustainability of critical infrastructure. Gecko's complete and connected solutions combine wall-climbing robots, industry-leading sensors, and an AI-powered data platform to provide customers with a unique window into the current and future health of their physical assets. This enables real-time decision making to increase the efficiency and safety of operations, promote mission readiness, and protect the environment and civilization from the effects of infrastructure failure.
- Gecko is hiring a hands-on B2B events marketer to define and execute how we show up at the conferences and trade shows that matter most to our customers. As Field & Events Marketing Manager, you will develop our events strategy across government, defense, oil and gas, power, and critical infrastructure—determining where Gecko should invest and creating experiences that engage priority accounts and support business growth.
- This role combines strategy with execution. You will partner closely with Business Development, Marketing, and Design while owning event planning, vendors, budgets, physical builds, on-site operations, and performance measurement from start to finish.
- 5+ years of experience owning B2B conferences, trade shows, field marketing, experiential marketing, or similar events from strategy through on-site execution.
- Demonstrated success managing complex event logistics, vendors, budgets, sponsorships, and physical activations.
- Experience partnering with Sales or Business Development to support priority accounts and long, relationship-driven sales cycles.
- Strong project management skills, with the ability to manage multiple events, stakeholders, and deadlines simultaneously.
- Sound judgment about how to scale event presence and investment based on the audience, opportunity, and business objective.
- Strong written and verbal communication skills, with the executive presence to engage senior internal and external stakeholders.
- A high-agency, hands-on approach and willingness to own both strategic decisions and detailed execution.
- Based in or willing to relocate to Pittsburgh, Pennsylvania.
- Ability to travel approximately 40–60%, including occasional evenings and weekends, based on the events calendar.