(Senior) Growth Marketing Specialist (f/m/d)

5 дн. назад

GermanySpainEuropeSeniorRemote

customer.ioattio

Owns the entire growth marketing function including acquisition, lifecycle and funnel design, growth experimentation, and analytics.

О компании

We help European growth companies find the financing that fits them. Our platform reads their financial data, shows which capital sources are realistically available and what each would cost, and we arrange the financing from there. Built by experienced entrepreneurs, backed by top-tier venture capital investors.
You have 3-5+ years of experience in (growth) marketing. If you have less on paper but the relevant experience and the drive, apply anyway. What we are explicitly not looking for is someone who has learned one playbook and wants to run it again
You bring a B2B startup background, ideally early-stage, and you know what low-volume funnels mean for experimentation: judgment-driven testing, not high-volume A/B statistics
You have built or meaningfully extended at least one acquisition channel, not just operated an existing one
You have first hands-on experience with paid channels (for example LinkedIn Ads, paid search) and the will to go deep in whichever channels prove to work for us. Channel mastery is trainable, we do not expect a paid-ads pro on day one
You are analytically substantial: you work from data by default, think in funnels, attribution and cohorts, and can build your own reporting
You have a growth-hacking instinct: you generate more ideas than we can run, have a feel for which ones are worth the effort, and are comfortable making calls on thin, noisy data
You are AI-native. AI tools are a default part of how you work, not an occasional add-on. That includes troubleshooting independently instead of escalating, thinking critically about AI output (what to trust, what to verify, where the risk sits), and judging when a quick fix is enough and when a problem needs a proper solution
You are a self-starter with a high tolerance for ambiguity. You move with sparring and guidance rather than hand-holding, and stay effective when goals shift quarter to quarter and experiments get killed
You speak and write German and English fluently. Both are working languages here, because we produce bilingual marketing materials for Germany and international markets

Обязанности

You design how we acquire, activate, convert, expand and retain customers across the full journey, and you decide where the funnel leaks first and which leak gets fixed first
You generate, run and kill growth experiments across the whole funnel: channels, messaging, activation, retention. Half of them will fail, that is the job
You own our acquisition channels: you run and extend the validated mix (LinkedIn Thought Leader Ads, paid search, programmatic referral) for our existing ICP and the new growth-SME segments, and you open new channels where the data justifies it
You carry real budget accountability, around €200k paid spend in 2026, and you are accountable for its economics: qualified-lead quality by segment, CAC contribution and payback, and the decision when to stop spending
You define what we measure and act on it: attribution and funnel analytics across paid platforms, website and CRM, behavioural signals along the journey, and reporting you build yourself with AI
You own targeted outreach: ICP segmentation and tiering, trigger-based programs and outbound sequences on firmographic and behavioural signals
You own marketing automation as a system: and funnel reporting in Attio, plus the output quality, review loops and cost of everything we automate. You decide what gets automated and what stays human
You work with product on the shared funnel rather than marketing around it, and bring a view on onboarding, activation and conversion into product development, starting with the self-serve journey rework

Другое

remote - Germany, Spain, Czech Republic, Portugal, Slovakia or Austria
We value flat hierarchies, full ownership and responsibility. Trust and open, honest communication are crucial to us, as it makes everything else easier. We work together and grow as a team.
Focus on Execution: We love and live off great ideas, but to create value we need to focus on execution.
Don’t Fear Failure: We know that failure is an innate part of learning and success, so we value these experiences and take them as opportunities to try again and get better.
Trust Your Team: We trust our peers to do their best to achieve our shared goals, support each other and share their feedback so we can all grow and develop.
You will own our entire growth marketing function: acquisition, lifecycle and funnel design, growth experimentation and the analytics underneath all of it. re:cap is building an adapted value proposition with several new motions (Advisory, Brokerage and self-serve Funding), we are relaunching our ICP toward growth-focused SMEs, and we are rebuilding our marketing and CRM stack (, Attio) this quarter. Two of the three motions are new, all three are pre-PMF, so this is not a role that runs an existing playbook: you write it, and keep rewriting it. You will report to our VP Marketing & Communications and work with him as a two-person marketing team. This is a hands-on individual contributor role by design, with a scope that grows with what you prove you can own.
Remote first. Our team is located all over Germany and Europe, with the flexibility of 100% home office. However, if you are in Berlin you are more than welcome to come around the office and maybe even bring your furry friend 🐶
Stock options. Every employee receives stocks, because our success is also your success
Development opportunities. Because we care about your growth, we have regular feedback talks as well as set paths for the development of each employee
Flexibility. We offer flexible working hours and value asynchronous communication as well. On top we offer 25 vacation days
Team building. Meet the team at in-person on-sites, get a buddy to fully integrate into the company and join other team events
Workation. Experience the blend of work and leisure with our worldwide new benefit catering to your work-away-from-home needs
International health insurance for business trips and workation. We prioritise your well-being and guarantee you comprehensive insurance cover, no matter where your travels take you
Choice. You get a monthly budget to finance a benefit of your choice
🌟 Even if not all of these points fit 100% we encourage you to apply! We hire also for attitude, not just for knowledge and are looking forward to hearing from you soon.
Easy steps for a smooth hiring process
Application Review
Initial Interview: Get to know each other
Deep Dive Interview & Live Challenge (depends on position)
Executive Interview
Expectation Management Call
Offer
We are committed to foster a diverse and inclusive workplace where we provide equal opportunities regardless of age, gender identity, disability status, ethnicity, sexual orientation, or religion. Therefore we encourage you to apply as all qualified applications will be taken into consideration.