Hypercell Games
Senior Monetization Manager
4 дн. назад
SeniorRemote
a/b testingad mediationmediation platformsanalyticsdata pipelinesautomationairoi
Senior Monetization Manager at Hypercell Games, a mobile game studio with millions of players worldwide, responsible for monetization strategy and execution across a portfolio of mobile free-to-play games.
About the company
- Hypercell Games is a mobile game studio behind some of the most downloaded hybrid-casual and puzzle titles on the market.
- Our games reach millions of players worldwide.
Responsibilities
- Own monetization across the portfolio as a single accountable owner; full responsibility for ad revenue and ROI.
- Own and drive the monetization roadmap: define priorities and decide what and when to optimize.
- Act as the main interface between monetization and leadership: provide clear reporting, visibility, and business recommendations.
- Independently manage both strategy and execution (hands-on): mediation setup (bidding stack, hybrid bidding + waterfall), price floors, ad segmentation, formats.
- Systematically monitor monetization health (eCPM, fill/display rates across networks, formats, geos): set up monitoring, alerts, and react quickly to performance drops without escalation.
- Proactively generate hypotheses, design and run A/B tests, roll out winning changes, and document learnings and playbooks.
- Work with data independently; define requirements for internal tools (dashboards, alerts, data pipelines); implement automation and AI solutions.
- Collaborate with Product, UA, and Analytics to ensure monetization aligns with retention, LTV, and user experience.
- Manage relationships with ad networks (premium demand, new formats, betas, discrepancy resolution).
Requirements
- 4+ years of experience in ad monetization for mobile free-to-play games (Android, iOS), with proven results across a portfolio or multiple projects.
- Ability to fully own the function end-to-end: define strategy and execute operations independently, without relying on a team, and deliver measurable results.
- Ownership of revenue and ROI, as well as the monetization roadmap: ability to prioritize at the portfolio level, not just optimize individual titles.
- Deep understanding of ad mediation: hybrid setups (bidding + waterfall) and when to apply each approach.
- Hands-on experience with mediation platforms and ad network dashboards.
- Strong analytical skills: understanding of key metrics and causal relationships (eCPM, DAU, ARPDAU, retention rate, LTV, fill rate, display rate, ad LTV); ability to work with raw data independently rather than relying on pre-built reports.
- Experience designing and analyzing A/B tests in monetization (hypothesis, segmentation, success criteria, rollout/rollback decisions).
- High level of ownership and proactivity: independently defines agenda and identifies growth opportunities.
Conditions
- The opportunity to work on games played by millions of players.
- Implement your bold ideas.
- Paid vacation.
- Support for professional development (training, coaching, and more).
- Opportunity to grow and develop with the company.
- Supportive and warm working atmosphere within the team.