Social Media Lead

5 дн. назад

United KingdomEuropeLeadOnsite

social media strategycontent creationbrand management

Lead and own the social media strategy and content to enhance brand engagement and growth for Moneybox.

About Moneybox   At Moneybox, our mission is to give everyone the means to get more out of life. We're guided by our belief that wealth isn't about the money, it's about the means to more - more freedom, opportunities, possibilities, and peace of mind. Moneybox is an award-winning wealth management platform, helping over one and a half million people build wealth throughout their lives, whether they’re saving and investing, buying their first home, or planning for retirement.   Job Brief As we build on our success and continue to scale our growth, we're creating a new senior role within the Marketing team - Social Media Lead - to take our social media presence to a whole new level. You’ll own our social strategy and content engine end to end, growing social into a true engagement

As Social Media Lead, your role will be responsible for but not limited to the following: • Own and develop Moneybox's long-term social media strategy, with a focus across Instagram, TikTok, YouTube, LinkedIn and Reddit. • Lead social-first content creation - distinct from, but closely aligned with, our CRM and in-app content - to engage existing customers and reach new audiences. • Build and run Moneybox's influencer, creator and talent partnership pipeline, targeting audiences with precision rather than blanket spend. • Design and defend social experiments with robust measurement, ensuring results are actionable and can be scaled with confidence. • Own a dedicated test-and-learn budget, using data to prioritise the highest-impact opportunities across channels, formats and partnerships. •

• Have a genuine passion for social media and a sharp eye for what makes content perform - you live and breathe the platforms you'll be responsible for. • A strategic leader who can translate business goals into an ambitious social strategy, then make it happen. • Offer strong project management and stakeholder management skills, able to balance creativity with commercial and brand pragmatism and prioritisation. • A master communicator with in-depth knowledge of best-in-class social content, community management and engagement analysis. • Are data-literate and comfortable using performance insights to inform creative decisions and iteration. • A confident, credible person who builds trust quickly with senior stakeholders and can represent social with authority across the business. • A proa

• Minimum 7 years' relevant experience in social media , with a proven track record of owning strategy at a senior level (financial services experience a plus, not essential). • Demonstrable success growing organic and/or paid social channels against clear brand and commercial KPIs. • Strong track record of building and scaling influencer, creator or talent partnerships. •  Excellent knowledge of best practice across key social media platforms. • You have an eye for reactive content – opportunities for fame-driving engagement that you can turn around quickly.  • Skilled at designing experiments and measurement frameworks that produce evidence-based, actionable results. • Confident using AI tools and platforms to drive efficiency and productivity. • Experience managing significant