Splat
Direction Leader | Head of Department
6 дн. назад
Head
Role to lead innovation, brand strategy, and commercial execution connecting science and business at Splat.
About the company
- Splat — to drive innovation, brand strategy, and commercial execution at the intersection of science and business
Responsibilities
- Identifying opportunities to capitalise on innovation and "blue ocean" niches by leveraging the company's scientific centre capabilities and proprietary technologies
- Shaping the product creation strategy, from initial idea through to market-ready solutions
- Developing the product economic model and defending it with brand holders
- Co-building the brand's Go-to-Market (GTM) strategy, which may include retail, e-commerce, and D2C channels
- Forming and leading a cross-functional team to ensure timely delivery of new product launches
- Co-shaping the brand strategy, ensuring it is clear and aligned with the company's global brand positioning
- Managing resources to deliver on time and with the required quality standards
Requirements
- Proven experience collaborating with R&D on new product launches
- Experience in brand management, ideally for a new brand targeting underserved niches
- Experience working across multiple sales channels – retail, e-commerce (preferred), and D2C
- Experience building communication strategies
- Background in design and/or creative direction – a plus
- Scientific background and/or education – a plus