ArtWorkout

Creative Producer — Performance Marketing

5 дн. назад

WorldwideSeniorRemoteB2

google sheetsexcelai toolsperformance marketinguser acquisitionvideo editingcreative production

Creative Producer role focused on performance marketing creative strategy for a fully remote EdTech mobile app company.

Own the performance marketing creative strategy across static, video, playable, and AI-generated creatives.
Define key creative concepts, formats, and development directions.
Build and manage a roadmap and backlog of creative hypotheses based on UA goals and potential impact.
Set testing priorities and decide which concepts to scale, iterate, retest, or discontinue.
Analyze creative performance using CPI, CTR, IPM, CTI, CPM, Retention, and other relevant UA metrics.
Turn performance data, audience insights, and market trends into new creative concepts and actionable briefs.
Take ownership of creative results and communicate key learnings and next steps directly to the CMO.
Work closely with the PM, Lead Motion Designer, UA team, analytics, and creative production.
Improve the quality, speed, efficiency, and scalability of creative production processes.
Introduce AI-powered workflows across creative ideation and production.
Monitor competitors, performance marketing trends, and emerging creative formats in mobile apps and gaming.

3+ years of experience as a Creative Producer, Creative Lead, or in a similar performance marketing role.
Proven experience owning or significantly contributing to a performance creative strategy.
Strong understanding of key UA and creative metrics, including CPI, CTR, IPM, CTI, CPM, and Retention.
Hands-on experience generating, testing, analyzing, and scaling creative hypotheses.
Ability to transform performance data and user insights into clear creative concepts and production briefs.
Solid understanding of design, video editing, and creative production principles.
Experience working closely with User Acquisition and analytics teams.
Confident knowledge of Google Sheets and/or Excel.
Hands-on experience using AI tools for creative ideation and production.
Strong awareness of current performance creative trends in mobile apps and mobile gaming.
Strategic and creative thinking with a strong focus on measurable results.
English B2+.

Experience with subscription-based mobile apps, EdTech, creative products, or mobile gaming.
Experience working with playable ads and AI-generated creatives.
Experience building scalable creative testing and production processes.
Understanding of international UA markets and audience localization.