Lucky Hunter
Marketing Lead
5 дн. назад
90k–110k USD / yearWorldwideSeniorRemote
unit economicsaigrowth experimentsgo-to-market strategiesacquisition channels
Marketing Lead position at Lucky Hunter, managing go-to-market strategies and growth experiments for profitable B2C subscription products with millions of users worldwide. Fully remote except Russia and Belarus, offering a competitive salary and revenue share.
About the company
- Lucky Hunter (https://luckyhunter.co.uk/).
- A portfolio of profitable B2C subscription products, millions of users worldwide, and a team that treats growth like a product: every opportunity is tested, measured, and scaled only when the economics make sense.
Responsibilities
- Define go-to-market strategies for both existing and new products.
- Discover and validate new acquisition channels and growth opportunities.
- Design, launch, and analyze growth experiments to identify what deserves to scale.
- Work closely with Product, Engineering, and Design to bring growth initiatives to market.
- Make decisions based on data, unit economics, and commercial impact rather than assumptions.
Requirements
- Experience growing international B2C subscription products.
- Proven track record of launching new growth initiatives from 0 to 1.
- Strong understanding of unit economics (CAC, LTV, payback period, contribution margin).
- Experience across multiple acquisition channels rather than a single marketing specialization.
- Active use of AI in day-to-day work to accelerate research, execution, and decision-making.
- Experience with the US market is a strong plus.
Conditions
- USD 90 000-110 000 gross/year + revenue share.
- Fully remote (except Russia & Belarus).
- B2B contract.
- Learning budget for courses, conferences, books, and software.
- Health & wellbeing support.
- High ownership, fast decision-making, and a culture built around experimentation.